22 hours ago

Demand Generation Ops Director

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 22 hours agoStatus: Live

Job Summary

Lead audience-centric demand generation and account-based marketing across Europe, translating B2B marketing investments into measurable pipeline and revenue impact. Own demand strategy and ABM scale-up, define lead-to-revenue operations (SLAs, routing, nurturing, reporting), and align Marketing with Digital Sales and BDR enablement. Drive marketing performance measurement, adopt Martech and AI capabilities, and provide governance, operational excellence, and cross-functional influence across Marketing, Sales, Analytics, and Technology.

Location: London

Workplace: Onsite

Employment Type: Full time

Job Function: Business Operations

Seniority: Director level

Key Responsibilities

•Drive audience-centric demand generation strategy across Europe, including segmentation, buying-group targeting, campaign planning, and performance optimization.
•Scale ABM capabilities across business units and markets by building repeatable 1:1 and 1:Few program frameworks and enabling field marketing teams.
•Define and improve lead management processes (routing, SLAs, nurturing) and reporting frameworks to accelerate speed-to-revenue using data, automation, and AI.
•Strengthen Marketing and Digital Sales alignment through clear lead handoff SLAs, MQL performance reviews, BDR enablement, and aligned outbound/signal routing workflows.
•Establish standardized marketing measurement frameworks and drive regional adoption, governance, and ways of working for Martech and AI platforms across teams, agencies, and partners.

Key Requirements

•Significant experience in B2B demand generation, ABM, marketing operations, or revenue marketing leadership roles.
•Proven success driving pipeline growth and measurable business outcomes across complex, matrixed organizations.
•Experience influencing senior stakeholders and leading cross-functional initiatives across Marketing, Sales, and Technology.
•Deep understanding of demand generation, ABM, lead management, audience segmentation, buying-group marketing, and pipeline acceleration.
•Working knowledge of marketing automation, CRM, analytics, and ABM technology platforms, with an analytical mindset leveraging data, measurement, automation, and AI to improve performance.

Experience:B2BFintechPaymentsTechnology

Skills:Strategic leadershipStakeholder managementCross-functional collaborationAnalytical thinkingOperational excellence

Tech Stack:MartechAIMarketing automationCRMAnalyticsABM technology

Company Brief

Visa

Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1958

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Visa

22 hours ago

Demand Generation Ops Director

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 22 hours agoStatus: Live

Job Summary

Location: London

Workplace: Onsite

Employment Type: Full time

Job Function: Business Operations

Seniority: Director level

Key Responsibilities

•Drive audience-centric demand generation strategy across Europe, including segmentation, buying-group targeting, campaign planning, and performance optimization.
•Scale ABM capabilities across business units and markets by building repeatable 1:1 and 1:Few program frameworks and enabling field marketing teams.
•Define and improve lead management processes (routing, SLAs, nurturing) and reporting frameworks to accelerate speed-to-revenue using data, automation, and AI.
•Strengthen Marketing and Digital Sales alignment through clear lead handoff SLAs, MQL performance reviews, BDR enablement, and aligned outbound/signal routing workflows.
•Establish standardized marketing measurement frameworks and drive regional adoption, governance, and ways of working for Martech and AI platforms across teams, agencies, and partners.

Key Requirements

•Significant experience in B2B demand generation, ABM, marketing operations, or revenue marketing leadership roles.
•Proven success driving pipeline growth and measurable business outcomes across complex, matrixed organizations.
•Experience influencing senior stakeholders and leading cross-functional initiatives across Marketing, Sales, and Technology.
•Deep understanding of demand generation, ABM, lead management, audience segmentation, buying-group marketing, and pipeline acceleration.
•Working knowledge of marketing automation, CRM, analytics, and ABM technology platforms, with an analytical mindset leveraging data, measurement, automation, and AI to improve performance.

Experience:B2BFintechPaymentsTechnology

Skills:Strategic leadershipStakeholder managementCross-functional collaborationAnalytical thinkingOperational excellence

Tech Stack:MartechAIMarketing automationCRMAnalyticsABM technology

Company Brief

Visa

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1958

Glassdoor: 3.8

Website LinkedIn Glassdoor