AVP Digital Marketing.Marketing and Cust Exp-Cust Insight and Exp

Mashreq
India
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Stakeholder management","ROI optimization"]

Lead strategic digital marketing initiatives to drive account acquisition and post-onboarding transaction/volume targets. Deliver acquisition, spend, and engagement across digital, offline, and owned channels using analytics to track performance, optimize ROI, and support growth. Manage multi-stakeholder relationships with business partners, agencies, and economic departments, and implement digital-first customer acquisition, volume growth, and customer experience solutions for both new and existing-to-bank customers.

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FursaFursa
Mashreq
Mashreq
2 days ago

AVP Digital Marketing.Marketing and Cust Exp-Cust Insight and Exp

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Source: Company careers pageValidated by: Fursa AI
Last checked: 20 hours agoStatus: Live

Job Summary

Lead strategic digital marketing initiatives to drive account acquisition and post-onboarding transaction/volume targets. Deliver acquisition, spend, and engagement across digital, offline, and owned channels using analytics to track performance, optimize ROI, and support growth. Manage multi-stakeholder relationships with business partners, agencies, and economic departments, and implement digital-first customer acquisition, volume growth, and customer experience solutions for both new and existing-to-bank customers.
Location: India
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Drive strategic marketing efforts to achieve business objectives, including account acquisition and post-onboarding transaction/volume targets.
  • •Deliver acquisition, spend, and engagement through digital, offline, and owned assets while using analytics to track and optimize performance.
  • •Manage stakeholders across business partners and agencies (media and ATL/BTL creative) and economic departments.
  • •Define and implement digital-first solutions for customer acquisition, volume increase, and customer experience for new-to-bank and existing-to-bank customers.

Key Requirements

Skills:Stakeholder managementROI optimization
Tech Stack:Analytics

Company Brief

Mashreq
Mashreq Bank is a UAE-headquartered full-service bank offering retail, corporate, Islamic and digital banking, treasury, and capital markets services across the Middle East and internationally.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dubai, United Arab Emirates
Founded: 1967
Glassdoor
Glassdoor: 3.3
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