Piedmont Global

3 weeks ago

Marketing Lead: Content & Demand Gen

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Own the full growth content engine—strategy, voice, systems, distribution, and measurement—across articles, newsletters, webinars, LinkedIn, and events. Build and manage an editorial calendar in ClickUp, run full-cycle newsletter and webinar production using HubSpot and LinkedIn, and partner with executives to drive thought leadership and earned media. Engineer repeatable multi-channel workflows (including AI-assisted processes) and use performance data to continuously reshape what ships and why it works.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own the cross-channel editorial calendar and content repurposing workflows to ensure one strong idea expands across blog, newsletters, webinars, LinkedIn, and events.
•Run full-cycle newsletter production, including strategy, production schedule, distribution, and post-send analysis using performance metrics.
•Plan and produce webinars end-to-end—from concept and logistics through attendee experience and turning recordings into multi-channel assets.
•Partner with executives to build LinkedIn thought leadership and secure earned media opportunities, including interviews, research quotes, and press release pipeline.
•Build and maintain content production systems using tools like HubSpot, ClickUp, and Claude; measure performance and implement AI-assisted workflows to improve speed and consistency.

Key Requirements

•3-5 years of content marketing experience, ideally in B2B or SaaS, with ability to make technical depth readable and relatable.
•Own at least one content channel from scratch (newsletter, blog, or webinar program) and show strong judgment on what separates good B2B content from noise.
•Use AI in your work (experience with Claude) with specific examples of how you apply it today.
•Write for executives and decision-makers, with proven ability to move buying decisions forward.
•Strong SEO/AEO knowledge and proficiency with CMS and marketing automation (e.g., HubSpot), plus comfort managing multiple projects remotely.

Experience:3-5 yearsB2BSaaSContent marketingLanguage servicesLocalizationGlobalization

Skills:OwnershipSystems mindsetDetail-orientedStrong communicationIndependent working

Tech Stack:HubSpotClickUpClaudeClaySEOAEOContent management systems (CMS)Google AnalyticsCanvaAdobe Suite

Company Brief

Piedmont Global

Piedmont Global is a staffing and consulting firm that provides talent acquisition, workforce solutions, and consulting services across technology, finance, and operations to help organizations scale and execute projects.

Industry: Recruitment Agencies

Company Size: Small (11 to 50 employees)

Growth: Established Company

Funding: Bootstrapped

Headquarters: United States

Website

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Piedmont Global

3 weeks ago

Marketing Lead: Content & Demand Gen

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own the cross-channel editorial calendar and content repurposing workflows to ensure one strong idea expands across blog, newsletters, webinars, LinkedIn, and events.
•Run full-cycle newsletter production, including strategy, production schedule, distribution, and post-send analysis using performance metrics.
•Plan and produce webinars end-to-end—from concept and logistics through attendee experience and turning recordings into multi-channel assets.
•Partner with executives to build LinkedIn thought leadership and secure earned media opportunities, including interviews, research quotes, and press release pipeline.
•Build and maintain content production systems using tools like HubSpot, ClickUp, and Claude; measure performance and implement AI-assisted workflows to improve speed and consistency.

Key Requirements

•3-5 years of content marketing experience, ideally in B2B or SaaS, with ability to make technical depth readable and relatable.
•Own at least one content channel from scratch (newsletter, blog, or webinar program) and show strong judgment on what separates good B2B content from noise.
•Use AI in your work (experience with Claude) with specific examples of how you apply it today.
•Write for executives and decision-makers, with proven ability to move buying decisions forward.
•Strong SEO/AEO knowledge and proficiency with CMS and marketing automation (e.g., HubSpot), plus comfort managing multiple projects remotely.

Experience:3-5 yearsB2BSaaSContent marketingLanguage servicesLocalizationGlobalization

Skills:OwnershipSystems mindsetDetail-orientedStrong communicationIndependent working

Tech Stack:HubSpotClickUpClaudeClaySEOAEOContent management systems (CMS)Google AnalyticsCanvaAdobe Suite

Company Brief

Piedmont Global

Industry: Recruitment Agencies

Company Size: Small (11 to 50 employees)

Growth: Established Company

Funding: Bootstrapped

Headquarters: United States

Website