Associate Product Specialist, Product Management

Own marketing analytics efforts for data-driven customer acquisition and engagement. Design and execute A/B tests and test-control methodologies, then conduct deep-dive analysis of customer journeys, marketing funnels, and portfolio performance. Build predictive models to support segmentation, personalization, and targeting, and provide thought leadership on marketing measurement and performance optimization. Partner with senior stakeholders to translate insights into clear business impact using strong storytelling and analytics tools.