Senior Direct Marketing Manager II

Apollo.io
United States
Workplace: RemoteFull timeUSD 163,000 - 230,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Analytical","Cross-functional collaboration","Creative partnership","Measurement rigor","Strategic planning"]

Own Apollo’s direct and offline channel portfolio—Connected TV, Performance Audio, Out-of-Home, and Direct Mail/Gifting—driving top-of-funnel awareness with quantifiable performance. Partner with Paid Acquisition and Creative to build brand- and business-driving programs, and develop measurement frameworks that prove impact. Lead incrementality testing (geo holdouts, halo, matched market) and work with Marketing Analytics/Data Science to deliver rigorous reporting, while aligning initiatives with brand, Sales, and Finance goals.

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FursaFursa
Apollo.io
Apollo.io
1 month ago

Senior Direct Marketing Manager II

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Own Apollo’s direct and offline channel portfolio—Connected TV, Performance Audio, Out-of-Home, and Direct Mail/Gifting—driving top-of-funnel awareness with quantifiable performance. Partner with Paid Acquisition and Creative to build brand- and business-driving programs, and develop measurement frameworks that prove impact. Lead incrementality testing (geo holdouts, halo, matched market) and work with Marketing Analytics/Data Science to deliver rigorous reporting, while aligning initiatives with brand, Sales, and Finance goals.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own strategy, planning, and execution for Connected TV, Performance Audio, OOH, and Direct Mail/Gifting campaigns.
  • •Build and scale Apollo’s audio program across programmatic audio, podcast sponsorships, and direct partnerships.
  • •Design and execute incrementality testing programs (geo holdouts, halo studies, matched market tests) to quantify channel impact.
  • •Collaborate with the Creative team on briefs, concepts, and production to ensure compelling, performance-oriented creative.
  • •Manage media buying relationships, vendor partnerships, and agency collaborations, and partner with Marketing Analytics/Data Science to build offline measurement frameworks and reporting infrastructure.

Pay and Benefits

Salary: USD 163,000 - 230,000 annually
Equity and Bonus:Equity
Perks:Equity401kPaid LeaveParental LeaveHealth InsuranceDentalVisionFsa/hsa

Key Requirements

  • •8+ years of experience in performance or brand marketing with hands-on ownership of direct and offline channels (CTV, audio, OOH, direct mail) at a high-growth B2B SaaS company.
  • •Deep expertise in incrementality measurement, including geo holdout testing, halo effect studies, matched market experiments, and brand lift studies.
  • •Ability to collaborate with Creative—write compelling briefs, provide sharp feedback, and work closely with design and video teams.
  • •Experience with programmatic CTV and audio buying platforms.
  • •Comfort defining KPIs, building measurement plans, and presenting results with statistical rigor (including ABM-aligned offline programs).
Experience:8+ yearsB2B SaaSPerformance marketingBrand marketingIncrementality measurementABM
Skills:AnalyticalCross-functional collaborationCreative partnershipMeasurement rigorStrategic planning
Languages:English

Company Brief

Apollo.io
Provides a B2B sales engagement platform and global contact database that helps revenue teams find prospects, enrich data, and automate outbound workflows to accelerate pipeline and close deals.
Industry: SaaS
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2015
WebsiteLinkedIn