Senior Direct Marketing Manager II

Own Apollo’s direct and offline channel portfolio—Connected TV, Performance Audio, Out-of-Home, and Direct Mail/Gifting—driving top-of-funnel awareness with quantifiable performance. Partner with Paid Acquisition and Creative to build brand- and business-driving programs, and develop measurement frameworks that prove impact. Lead incrementality testing (geo holdouts, halo, matched market) and work with Marketing Analytics/Data Science to deliver rigorous reporting, while aligning initiatives with brand, Sales, and Finance goals.