Sr. Manager, Integrated Marketing - Global HOKA Apparel & Accessories

Hoka
United States
Workplace: RemoteFull timeUSD 122,300 - 165,000 annuallyFunction: Marketing & GrowthExperience: 8-10 yearsEducation: bachelorsSkills: ["Leadership","Communication","Storytelling","Collaboration","Project management"]

Senior global marketing leader driving integrated campaigns for HOKA Apparel & Accessories. Develop and execute 360-degree campaigns across Americas, EMEA, and APAC, translating consumer insights into global strategies, briefs, and toolkits. Partner with regional teams, manage agencies, lead cross-functional briefings, and measure performance with a global scorecard while coaching teams to deliver creative, on-time, and budget-conscious initiatives.

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Hoka
Hoka
2 months ago

Sr. Manager, Integrated Marketing - Global HOKA Apparel & Accessories

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Last checked: 15 days agoStatus: Live

Job Summary

Senior global marketing leader driving integrated campaigns for HOKA Apparel & Accessories. Develop and execute 360-degree campaigns across Americas, EMEA, and APAC, translating consumer insights into global strategies, briefs, and toolkits. Partner with regional teams, manage agencies, lead cross-functional briefings, and measure performance with a global scorecard while coaching teams to deliver creative, on-time, and budget-conscious initiatives.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own the global integrated marketing strategy for key seasonal stories, product launches, and brand moments for Apparel & Accessories.
  • •Author clear, insight-led creative and channel briefs; lead cross-functional briefings with internal Creative and agency partners.
  • •Build global integrated GTM plans across tease/launch/sustain; deliver robust global toolkits for regional and channel teams.
  • •Partner with DTC, Wholesale, Digital, and Brand Communications to connect storytelling across owned, earned, and paid touchpoints.
  • •Drive alignment across Global Product, Merchandising, Consumer Insights, Marketing Operations, Sports Marketing, and Brand Experience.

Pay and Benefits

Salary: USD 122,300 - 165,000 annually
Perks:DiscountsWellness Stipend

Key Requirements

  • •Bachelor’s degree in Marketing, Communications, Business, or related field (MBA or advanced degree a plus)
  • •8–10+ years of progressive experience in brand marketing, integrated marketing, or go-to-market roles within consumer goods
  • •Minimum of 4 years experience marketing apparel and accessories (footwear/accessories strongly preferred)
  • •Proven experience leading integrated campaigns end-to-end across multiple channels and markets
  • •People leadership experience and ability to influence cross-functional partners in a matrixed global organization
Experience:8-10 yearsConsumer goodsApparel
Education:Bachelor's
Skills:LeadershipCommunicationStorytellingCollaborationProject management

Company Brief

Hoka
Deckers Brands designs, markets, and distributes premium footwear, apparel, and accessories through global brands including HOKA, UGG, Teva, and Sanuk, selling via wholesale, e-commerce, and owned retail stores.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Goleta, United States
Founded: 1973
Website