Hoka

1 month ago

Sr. Manager, Integrated Marketing - Global HOKA Apparel & Accessories

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Senior global marketing leader driving integrated campaigns for HOKA Apparel & Accessories. Develop and execute 360-degree campaigns across Americas, EMEA, and APAC, translating consumer insights into global strategies, briefs, and toolkits. Partner with regional teams, manage agencies, lead cross-functional briefings, and measure performance with a global scorecard while coaching teams to deliver creative, on-time, and budget-conscious initiatives.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own the global integrated marketing strategy for key seasonal stories, product launches, and brand moments for Apparel & Accessories.
•Author clear, insight-led creative and channel briefs; lead cross-functional briefings with internal Creative and agency partners.
•Build global integrated GTM plans across tease/launch/sustain; deliver robust global toolkits for regional and channel teams.
•Partner with DTC, Wholesale, Digital, and Brand Communications to connect storytelling across owned, earned, and paid touchpoints.
•Drive alignment across Global Product, Merchandising, Consumer Insights, Marketing Operations, Sports Marketing, and Brand Experience.

Pay and Benefits

Salary: USD 122,300 - 165,000 annually

Perks:DiscountsWellness Stipend

Key Requirements

•Bachelor’s degree in Marketing, Communications, Business, or related field (MBA or advanced degree a plus)
•8–10+ years of progressive experience in brand marketing, integrated marketing, or go-to-market roles within consumer goods
•Minimum of 4 years experience marketing apparel and accessories (footwear/accessories strongly preferred)
•Proven experience leading integrated campaigns end-to-end across multiple channels and markets
•People leadership experience and ability to influence cross-functional partners in a matrixed global organization

Experience:8-10 yearsConsumer goodsApparel

Education:Bachelor's

Skills:LeadershipCommunicationStorytellingCollaborationProject management

Company Brief

Hoka

Deckers Brands designs, markets, and distributes premium footwear, apparel, and accessories through global brands including HOKA, UGG, Teva, and Sanuk, selling via wholesale, e-commerce, and owned retail stores.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Goleta, United States

Founded: 1973

Website

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Hoka

1 month ago

Sr. Manager, Integrated Marketing - Global HOKA Apparel & Accessories

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own the global integrated marketing strategy for key seasonal stories, product launches, and brand moments for Apparel & Accessories.
•Author clear, insight-led creative and channel briefs; lead cross-functional briefings with internal Creative and agency partners.
•Build global integrated GTM plans across tease/launch/sustain; deliver robust global toolkits for regional and channel teams.
•Partner with DTC, Wholesale, Digital, and Brand Communications to connect storytelling across owned, earned, and paid touchpoints.
•Drive alignment across Global Product, Merchandising, Consumer Insights, Marketing Operations, Sports Marketing, and Brand Experience.

Pay and Benefits

Salary: USD 122,300 - 165,000 annually

Perks:DiscountsWellness Stipend

Key Requirements

•Bachelor’s degree in Marketing, Communications, Business, or related field (MBA or advanced degree a plus)
•8–10+ years of progressive experience in brand marketing, integrated marketing, or go-to-market roles within consumer goods
•Minimum of 4 years experience marketing apparel and accessories (footwear/accessories strongly preferred)
•Proven experience leading integrated campaigns end-to-end across multiple channels and markets
•People leadership experience and ability to influence cross-functional partners in a matrixed global organization

Experience:8-10 yearsConsumer goodsApparel

Education:Bachelor's

Skills:LeadershipCommunicationStorytellingCollaborationProject management

Company Brief

Hoka

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Goleta, United States

Founded: 1973

Website