Specialist CRM - instashop

Delivery Hero
Dubai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Analytical skills","Data-driven decision-making","Communication","Project management","Creativity"]

Own the instashop retention and engagement engine by designing and scaling lifecycle marketing journeys. Build automated onboarding, activation, retention, win-back, and loyalty flows using Braze, turning customer data into personalized multi-channel messaging. Analyze behavior and purchase history for dynamic segmentation, run continuous A/B testing to improve performance, and ensure CRM data hygiene and compliance with regional regulations. Partner across Brand, Commercial, and Performance teams and report key retention metrics weekly and monthly.

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FursaFursa
Delivery Hero
Delivery Hero
4 days ago

Specialist CRM - instashop

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Own the instashop retention and engagement engine by designing and scaling lifecycle marketing journeys. Build automated onboarding, activation, retention, win-back, and loyalty flows using Braze, turning customer data into personalized multi-channel messaging. Analyze behavior and purchase history for dynamic segmentation, run continuous A/B testing to improve performance, and ensure CRM data hygiene and compliance with regional regulations. Partner across Brand, Commercial, and Performance teams and report key retention metrics weekly and monthly.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Design and own the end-to-end customer journey map with automated triggers for onboarding, activation, retention, win-back, and loyalty.
  • •Act as a Braze internal super-user and product owner, leveraging push notifications, in-app messages, email, and SMS.
  • •Build dynamic customer segments using user behavior and purchase history to deliver personalized, multi-channel content that drives LTV.
  • •Oversee customer database hygiene and collaborate with product/engineering to ensure accurate CRM data flow while maintaining compliance with regional data regulations.
  • •Run continuous A/B tests across subject lines, send-times, content, and channel combinations, and deliver weekly and monthly retention metrics reporting.

Key Requirements

  • •4+ years of experience in CRM and marketing automation, preferably with Braze, delivering successful campaigns.
  • •Experience with CRM and marketing automation platforms such as Braze, Salesforce, HubSpot, or Marketo.
  • •Familiarity with data protection regulations such as GDPR and CCPA, with the ability to ensure compliance for customer databases.
  • •Bachelor’s degree in Marketing, Business Administration, or a related field.
  • •Fluency in both Arabic and English with excellent written communication skills.
Experience:4+ yearsE-commerceTechnologyMarketing automationCRM
Education:Bachelor's
Skills:Analytical skillsData-driven decision-makingCommunicationProject managementCreativity
Languages:ArabicEnglish
Tech Stack:BrazeSalesforceHubSpotMarketoSMSEmailPush notificationsIn-app messagesA/B testing

Company Brief

Delivery Hero
Global online food-ordering and local delivery platform operating multiple regional brands (e.g., Foodpanda, Glovo, Talabat) across 50–70+ countries, supplying food and quick-commerce deliveries via marketplace and logistics services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.4
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