Senior Director, Consumer Product Marketing
Go Fund Me
San Francisco
Workplace: OnsiteFull timeUSD 244,000 - 366,000 annuallyFunction: Marketing & GrowthExperience: 12+ yearsSkills: ["Strategic thinking","Communication","Executive influence","Customer obsession","Analytical skills"]Lead consumer and marketplace product marketing for a two-sided giving platform, owning strategy for customer insights, positioning, go-to-market execution, and product adoption. Drive growth by increasing fundraiser creation and donor engagement, strengthening marketplace health, and reducing participation barriers. Partner across Product, Growth, Marketing, Research, Design, and Data Science to translate customer and market insights into product recommendations. Direct an organization focused on experimentation, measurable outcomes, and AI-powered innovation.

