Manager Consumer Insights

Tyson Foods
United States
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Planning","Project management","Stakeholder management","Objective decision-making","Collaboration"]

Own the development and delivery of consumer learning plans across Tyson Foods brands and priority categories, translating business questions into research agendas and objective recommendations. Partner with cross-functional teams across Innovation, Marketing, Business Units, R&D, Sales, suppliers, agencies, and consultants to execute primary and syndicated research. Lead complex qualitative, quantitative, and integrated research programs, manage budgets and vendors, and advance enterprise consumer insights standards to support brand, innovation, and growth decisions.

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Tyson Foods
Tyson Foods
1 day ago

Manager Consumer Insights

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Own the development and delivery of consumer learning plans across Tyson Foods brands and priority categories, translating business questions into research agendas and objective recommendations. Partner with cross-functional teams across Innovation, Marketing, Business Units, R&D, Sales, suppliers, agencies, and consultants to execute primary and syndicated research. Lead complex qualitative, quantitative, and integrated research programs, manage budgets and vendors, and advance enterprise consumer insights standards to support brand, innovation, and growth decisions.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Translate business priorities into focused consumer learning plans with clear decisions, action standards, timing, and investment requirements.
  • •Complete the consumer learning agenda by partnering with cross-functional teams across Innovation, Marketing, Business Units, R&D, Sales, suppliers, agencies, and consultants.
  • •Execute primary research using best-in-class and innovative methods, and source syndicated scanner and panel data when relevant.
  • •Independently lead complex qualitative, quantitative, and integrated research programs from problem definition through business recommendation.
  • •Manage suppliers, project quality, timing, budget, stakeholder alignment, and the consumer insights budget across multiple initiatives.
Travel: Low travel

Pay and Benefits

Perks:Paid Leave401kHealth InsuranceLife InsuranceDentalVisionPrescription Drug

Key Requirements

  • •5+ years of relevant consumer insights/market research experience, preferably on manufacturer-side and/or with branded consumer-packaged-goods or supplier-to-manufacturer exposure.
  • •Bachelors degree in Marketing, Psychology, Marketing Research, or a related field; Masters degree preferred.
  • •Strong marketing and market research fundamentals with demonstrated experience selecting and applying qualitative and quantitative approaches.
  • •Ability to develop and share an objective point-of-view while building constructive rapport with internal clients and external research suppliers.
  • •Excellent planning and project management skills, including managing timelines, stakeholders, and a test-and-learn approach for emerging research methods.
Experience:5+ yearsConsumer packaged goodsInnovationFood industryConsumer insights
Education:Bachelor's in Marketing, Psychology, Marketing Research or related field
Skills:PlanningProject managementStakeholder managementObjective decision-makingCollaboration
Tech Stack:Microsoft 365

Company Brief

Tyson Foods
Tyson Foods is a global food company that produces and markets chicken, beef, and pork products, along with prepared foods and packaged protein brands for retail and foodservice customers.
Industry: Food Production
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Springdale, United States
Founded: 1935
Glassdoor
Glassdoor: 3.5
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