Director of Product Marketing
Plano
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 20+ yearsEducation: bachelorsSkills: ["Leadership","Account management","Negotiation","Financial modeling","Data analysis","Forecasting","Presentation development","Cross-functional collaboration","Strategic planning"]Lead product marketing strategy, execution, and team oversight for the TV business, setting the vision and driving ROI on marketing investments. Own TV market share and TP/MP targets by identifying revenue gaps and executing gap-closure plans. Manage the TV product line-up with pricing, promotions, P&L, and GTM/channel strategy. Ensure KPI measurement for forecast accuracy and inventory management, and develop data-backed GTM playbooks and executive/customer presentations.
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