Head of Marketing (Director)

Keyrock
London, Geneva, Amsterdam, Madrid, Berlin, Paris, Dublin, Luxembourg, Brussels, Zurich
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Communication","Leadership","Strategic thinking","Brand building","Assertiveness"]

Own Keyrock’s marketing strategy and lead a full rebrand and repositioning as it evolves from crypto-native to institutional. Partner closely with the CCO and commercial team to drive measurable commercial impact across crypto and institutional audiences, shaping brand identity and market perception. Lead a lean team of 2–3 direct reports, increasingly augmented by AI and agentic tooling, while setting direction rather than running day-to-day campaigns.

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Keyrock
Keyrock
15 hours ago

Head of Marketing (Director)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own Keyrock’s marketing strategy and lead a full rebrand and repositioning as it evolves from crypto-native to institutional. Partner closely with the CCO and commercial team to drive measurable commercial impact across crypto and institutional audiences, shaping brand identity and market perception. Lead a lean team of 2–3 direct reports, increasingly augmented by AI and agentic tooling, while setting direction rather than running day-to-day campaigns.
Location: London, Geneva, Amsterdam, Madrid, Berlin, Paris, Dublin, Luxembourg, Brussels, Zurich
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own and execute the complete rebrand and repositioning of Keyrock in the market.
  • •Define and drive the marketing strategy across institutional and crypto-native audiences.
  • •Build a premium, forward-looking brand identity credible to both institutional allocators and crypto-native operators.
  • •Partner closely with the CCO and commercial team to drive measurable commercial impact.
  • •Build and lead a small, high-impact team augmented by AI tooling.

Key Requirements

  • •Significant experience in marketing leadership at a crypto or digital-asset firm.
  • •Deep understanding of the crypto market, its participants, and its culture.
  • •Track record of building or transforming a brand in a fast-moving, commercially driven environment.
  • •Strong communication skills with exceptional fluency in English, written and spoken.
  • •Based in or closely aligned with the CET time zone.
Experience:CryptoDigital assetsCapital markets
Skills:CommunicationLeadershipStrategic thinkingBrand buildingAssertiveness
Languages:English
Tech Stack:AIAgentic toolingBlockchain

Company Brief

Keyrock
Keyrock provides algorithmic trading, market making, OTC and asset management services for digital assets, using proprietary high-frequency trading infrastructure to supply liquidity across crypto exchanges and DeFi protocols.
Industry: Asset Management
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series B
Headquarters: Brussels, Belgium
Founded: 2017
Glassdoor
Glassdoor: 4.1
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