Head of Brand

Firecrawl
San Francisco
Workplace: OnsiteFull timeUSD 244,000 - 277,000 annuallyFunction: Administration & Executive AssistanceExperience: 4+ yearsSkills: ["Writing","Ownership","Competitive analysis","Community building","Stakeholder alignment"]

Own how Firecrawl shows up to the world—end-to-end brand positioning, voice, and messaging for a fast-growing developer tool. Write and ship launch copy, product announcements, website updates, and social posts tailored to technical audiences. Grow and manage presence on X and LinkedIn by building community and a point of view. Conduct competitive analysis, align with founders and product on GTM priorities, and think beyond SEO for LLM-driven discoverability.

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FursaFursa
Firecrawl
Firecrawl
2 days ago

Head of Brand

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live
Reposted: similar role first listed 5 months ago

Job Summary

Own how Firecrawl shows up to the world—end-to-end brand positioning, voice, and messaging for a fast-growing developer tool. Write and ship launch copy, product announcements, website updates, and social posts tailored to technical audiences. Grow and manage presence on X and LinkedIn by building community and a point of view. Conduct competitive analysis, align with founders and product on GTM priorities, and think beyond SEO for LLM-driven discoverability.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Director level

Key Responsibilities

  • •Own Firecrawl’s brand positioning end to end, including homepage messaging, competitive comparisons, and LLM recommendations.
  • •Write and ship launch copy, product announcements, website updates, and social posts for a technical audience.
  • •Grow and manage presence on X and LinkedIn by building community and a point of view.
  • •Run competitive analysis and translate it into clear, differentiated messaging without marketing-speak.
  • •Partner with founders and product to align brand with roadmap and GTM priorities, and shape the content calendar.

Pay and Benefits

Salary: USD 244,000 - 277,000 annually
Equity and Bonus:Equity
Perks:MedicalDentalVision401kParental LeaveLearning Budget

Key Requirements

  • •Own brand end to end for a developer-facing or technical product company.
  • •Write launch copy and brand messaging that resonates with technical audiences.
  • •Have driven organic growth, improving search visibility and social reach (numbers-backed).
  • •Be comfortable working directly with founders and product without a brand approval chain.
  • •Think about discoverability beyond SEO, including how LLMs surface and recommend tools.
Experience:4+ yearsDeveloper toolsTechnical productsAI
Skills:WritingOwnershipCompetitive analysisCommunity buildingStakeholder alignment
Tech Stack:XLinkedInAhrefsLLMsMarkdown

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Firecrawl
example.com is an IANA-reserved domain maintained for use in documentation, examples, and testing. It is not an operating commercial company and exists solely to provide a stable, non-resolvable hostname for illustrative purposes.
Industry: Other
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