Senior Analyst - Reporting, Measurement & Analytics

American Express
New York
Workplace: HybridFull timeUSD 78,000 - 124,750 annuallyFunction: Data Analytics & Business IntelligenceExperience: 2+ yearsEducation: associatesSkills: ["Analytical thinking","Problem-solving","Executive communication","Structured problem solving","Proactive mindset"]

Own full-funnel performance reporting and measurement for Middle Market demand generation, connecting marketing investment to engagement, lead generation, sales outcomes, and acquisitions. Build and evolve measurement frameworks and KPI architecture across channels, audiences, products, and journey stages. Conduct analytical deep dives to diagnose performance drivers and deliver clear narratives and recommendations for Marketing, Sales, and business leaders. Partner cross-functionally to advance digital measurement strategy including attribution and incrementality.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
American Express
American Express
2 days ago

Senior Analyst - Reporting, Measurement & Analytics

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Own full-funnel performance reporting and measurement for Middle Market demand generation, connecting marketing investment to engagement, lead generation, sales outcomes, and acquisitions. Build and evolve measurement frameworks and KPI architecture across channels, audiences, products, and journey stages. Conduct analytical deep dives to diagnose performance drivers and deliver clear narratives and recommendations for Marketing, Sales, and business leaders. Partner cross-functionally to advance digital measurement strategy including attribution and incrementality.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Mid level

Key Responsibilities

  • •Own full-funnel performance reporting and measurement across Middle Market demand generation, connecting marketing investment and engagement to lead generation, sales outcomes, and acquisition.
  • •Develop and evolve a measurement framework and KPI architecture for consistent performance views across channels, audiences, products, campaigns, and customer journey stages.
  • •Lead analytical deep dives to diagnose performance trends, identify drivers, and translate findings into actionable recommendations.
  • •Develop and manage leadership reporting and performance reviews, synthesizing complex data into clear narratives with risks, opportunities, and actions.
  • •Partner with Marketing and Sales leaders and cross-functional channel owners to improve funnel efficiency, lead quality, conversion, and overall marketing effectiveness, and to evolve digital measurement strategy (attribution, incrementality, channel effectiveness).

Pay and Benefits

Salary: USD 78,000 - 124,750 annually
Perks:Health InsuranceDentalVisionLife InsuranceDisability Insurance401kParental LeavePaid LeaveWellness StipendFinancial Coaching

Key Requirements

  • •2+ years of experience in marketing analytics, business analytics, digital measurement, performance marketing, or a related analytical role.
  • •Experience developing and managing full-funnel reporting and measurement.
  • •Strong understanding of digital marketing measurement concepts and KPIs across paid media, paid search, web/site experiences, and conversion funnels.
  • •Strong analytical and problem-solving skills to identify performance drivers and translate analysis into actionable recommendations.
  • •Strong written and verbal communication skills to explain findings to technical and non-technical audiences.
Experience:2+ yearsMarketing analyticsDigital measurementPerformance marketingBusiness analytics
Education:Associate's
Skills:Analytical thinkingProblem-solvingExecutive communicationStructured problem solvingProactive mindset

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

American Express
Provides global payment, credit, and travel-related financial services for consumers and businesses. Best known for its charge and credit cards, merchant payment network, and premium customer rewards and servicing.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 1850
WebsiteLinkedIn