Creative Product Marketing Senior

USAA
San Antonio, Plano, Phoenix, Charlotte
Workplace: HybridFull timeUSD 93,770 - 179,240 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Communication","Analytical skills","Business acumen","Partnership"]

Own the strategy, governance, and optimization of the P&C insurance marketing landing page ecosystem to deliver high-performing, audience-centric digital experiences. Partner with product marketing, design, web, analytics, content, and operations to define messaging and journeys, run testing and experimentation programs, and establish performance measurement frameworks. Serve as the primary stakeholder for landing page platforms, analytics integrations, and emerging capabilities while balancing brand, accessibility, and compliance requirements.

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FursaFursa
USAA
USAA
1 day ago

Creative Product Marketing Senior

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own the strategy, governance, and optimization of the P&C insurance marketing landing page ecosystem to deliver high-performing, audience-centric digital experiences. Partner with product marketing, design, web, analytics, content, and operations to define messaging and journeys, run testing and experimentation programs, and establish performance measurement frameworks. Serve as the primary stakeholder for landing page platforms, analytics integrations, and emerging capabilities while balancing brand, accessibility, and compliance requirements.
Location: San Antonio, Plano, Phoenix, Charlotte
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead the strategy, governance, and optimization of the landing page ecosystem to drive measurable business and member acquisition outcomes.
  • •Develop audience-centric landing page strategies, define messaging and user journeys, and deliver personalized experiences to improve engagement and conversion.
  • •Establish testing and experimentation programs, performance measurement frameworks, and best practices; analyze results to identify optimization opportunities.
  • •Partner across product marketing, design, web, analytics, content, and marketing operations to deliver integrated digital experiences.
  • •Serve as the primary stakeholder for landing page platforms and analytics integrations, ensuring brand consistency, accessibility, and compliance.

Pay and Benefits

Salary: USD 93,770 - 179,240 annually
Schedule:4-Day Week
Perks:Health InsuranceDentalVision401kPensionLife InsuranceParental LeavePaid LeavePaid HolidaysWellness Stipend

Key Requirements

  • •Bachelor's degree; OR 4 years of relevant education and/or experience.
  • •6 years of relevant work experience including digital marketing, demand generation, web strategy, or conversion rate optimization, with significant ownership of landing page strategy and performance.
  • •Experience collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
  • •Understanding of a test-and-learn agenda, including analyzing test data and creating new hypotheses from customer and competitor insights.
  • •Experience in product marketing and knowledge of laws/rules governing consumer products.
Experience:Digital marketingDemand generationWeb strategyConversion rate optimization
Education:Bachelor's
Skills:CommunicationAnalytical skillsBusiness acumenPartnership
Tech Stack:Web analyticsTag managementExperimentation toolsCMS platformsMarketing automation systems

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

USAA
Provides insurance, banking, investment, and financial services to U.S. military members, veterans, and their families. Best known for auto, home, life insurance, and member-focused digital banking products.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: San Antonio, United States
Founded: 1922
WebsiteLinkedIn