Senior Director/VP, Digital

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Last checked: 2 hours agoStatus: Live

Job Summary

Lead digital and social strategy execution by partnering with the SVP, National Lead, Digital to translate vision into client-ready campaigns. Own trend application across emerging platforms, algorithm shifts, GEO best practices, and creator economy dynamics. Serve as a trusted client partner, implement attribution and measurement to prove ROI, manage daily workflows/budgets, and collaborate cross-functionally with PR, Creative, Strategy, and Intelligence while mentoring a growing team.

Location: Toronto

Workplace: Hybrid

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Director level

Key Responsibilities

•Partner with the SVP, National Lead, Digital to build and execute digital, social, and influencer strategies aligned to client business objectives.
•Track digital trends and apply insights across emerging platforms, algorithm shifts, GEO best practices, and creator economy dynamics to enhance client campaigns.
•Serve as a trusted digital partner to guide clients through execution of digital campaigns, influencer programs, and social strategies.
•Implement attribution and measurement frameworks to track and prove ROI for digital and social campaigns.
•Manage day-to-day operations including workflows, resource allocation, campaign budgets, and mentor a team of digital and social specialists while collaborating cross-functionally with PR, Creative, Strategy, and Intelligence.

Key Requirements

•10–12 years of experience in digital marketing, social media, and influencer relations (ideally within an agency environment).
•Proven experience managing and mentoring a team of direct reports.
•Strong operational skills managing project budgets, timelines, and resource allocation.
•Excellent client-facing communication and relationship-building skills.
•A collaborative mindset as a key partner and executor to a practice leader.

Experience:Digital marketingSocial mediaInfluencer relationsAgency environment

Skills:CollaborationLeadershipClient communicationRelationship buildingMentoring

Languages:English

Company Brief

Burson

Burson Global is a communications and public relations agency providing strategic PR, corporate communications, crisis management, media relations, and stakeholder engagement services to clients across industries to build reputation and manage public perception.

Industry: Professional Services

Website

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Burson

2 days ago

Senior Director/VP, Digital

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: Toronto

Workplace: Hybrid

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Director level

Key Responsibilities

•Partner with the SVP, National Lead, Digital to build and execute digital, social, and influencer strategies aligned to client business objectives.
•Track digital trends and apply insights across emerging platforms, algorithm shifts, GEO best practices, and creator economy dynamics to enhance client campaigns.
•Serve as a trusted digital partner to guide clients through execution of digital campaigns, influencer programs, and social strategies.
•Implement attribution and measurement frameworks to track and prove ROI for digital and social campaigns.
•Manage day-to-day operations including workflows, resource allocation, campaign budgets, and mentor a team of digital and social specialists while collaborating cross-functionally with PR, Creative, Strategy, and Intelligence.

Key Requirements

•10–12 years of experience in digital marketing, social media, and influencer relations (ideally within an agency environment).
•Proven experience managing and mentoring a team of direct reports.
•Strong operational skills managing project budgets, timelines, and resource allocation.
•Excellent client-facing communication and relationship-building skills.
•A collaborative mindset as a key partner and executor to a practice leader.

Experience:Digital marketingSocial mediaInfluencer relationsAgency environment

Skills:CollaborationLeadershipClient communicationRelationship buildingMentoring

Languages:English

Company Brief

Burson

Industry: Professional Services

Website