WPP Media | Senior Activation Executive, Japan

WPP
Tokyo
Workplace: HybridFull timeFunction: Solutions Engineering & Sales EngineeringSkills: ["Communication","Analytical thinking","Critical thinking","Attention to detail","Adaptability"]

Own and execute media activation across Search, Social, Display, and Video—translating channel expertise into high-performing recommendations. Manage campaign launches, optimize in-flight performance, maintain data hygiene, and produce daily pacing and reporting with actionable insights. Ensure platform accounts follow best practices, liaise with Ad Ops for data integrity, and contribute to testing plans for clients while collaborating closely with clients and suppliers.

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FursaFursa
WPP
WPP
2 days ago

WPP Media | Senior Activation Executive, Japan

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Last checked: 13 hours agoStatus: Live
Reposted: similar role first listed 4 weeks ago

Job Summary

Own and execute media activation across Search, Social, Display, and Video—translating channel expertise into high-performing recommendations. Manage campaign launches, optimize in-flight performance, maintain data hygiene, and produce daily pacing and reporting with actionable insights. Ensure platform accounts follow best practices, liaise with Ad Ops for data integrity, and contribute to testing plans for clients while collaborating closely with clients and suppliers.
Location: Tokyo
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Conduct audience research using syndicated and 1st party data sources and deliver recommendations across Search, Social, Display, and Video.
  • •Manage campaign launches across relevant channels and handle in-flight optimization and campaign hygiene to improve performance.
  • •Produce campaign reports, including daily pacing, data inputting, and insightful commentary and recommendations for clients.
  • •Ensure platform accounts align with channel best practices and contribute to evolving best practices for the primary channel.
  • •Liaise with the Ad Ops team for accurate Data Integrity reports and contribute to client testing plans by planning, executing, and evaluating tests.

Key Requirements

  • •Experience in media ad platforms, including Search, GDN, DSP, and Facebook.
  • •Ability to analyze raw data, draw conclusions, and develop actionable recommendations.
  • •Strong analytical skills with high attention to detail and an understanding of optimization levers across biddable platforms.
  • •Excellent verbal and written communication skills.
  • •Google AdWords Certification, Doubleclick Certification, or Facebook Blueprint certification is desirable.
Experience:Media advertising
Skills:CommunicationAnalytical thinkingCritical thinkingAttention to detailAdaptability
Certifications:Google AdWords CertificationDoubleclick CertificationFacebook blueprint certification
Tech Stack:SearchGDNDSPFacebookGoogle AdWordsDoubleclickFacebook BlueprintMicrosoft Excel

Company Brief

WPP
Global marketing and communications services group offering advertising, media investment management, branding, public relations, and digital services to multinational clients across industries.
Industry: Advertising Media Groups
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1971
WebsiteLinkedIn