Lead Product Marketing Manager, Compete

Zip
San Francisco, New York
Workplace: HybridFull timeUSD 175,000 - 218,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsEducation: bachelorsSkills: ["Market research","Analytical skills","Project management","Strategic thinking","Communication","Storytelling","Presentation","Cross-functional collaboration","Independent work"]

Own Zip’s competitive intelligence strategy by conducting research on market trends, competitor offerings, and emerging threats to sharpen positioning and GTM. Monitor and analyze competitor messaging, pricing, partnerships, and strategies, then develop battlecards and competitive enablement materials for sales and customer-facing teams. Partner with product managers to translate competitive insights into roadmap and differentiation decisions, while delivering training and supporting industry thought leadership.

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Zip
Zip
2 days ago

Lead Product Marketing Manager, Compete

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Last checked: 5 hours agoStatus: Live

Job Summary

Own Zip’s competitive intelligence strategy by conducting research on market trends, competitor offerings, and emerging threats to sharpen positioning and GTM. Monitor and analyze competitor messaging, pricing, partnerships, and strategies, then develop battlecards and competitive enablement materials for sales and customer-facing teams. Partner with product managers to translate competitive insights into roadmap and differentiation decisions, while delivering training and supporting industry thought leadership.
Location: San Francisco, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own Zip’s competitive intelligence strategy and conduct in-depth research to inform positioning and GTM.
  • •Monitor and analyze competitors’ messaging, pricing, partnerships, and GTM strategies to identify positioning opportunities.
  • •Develop and maintain competitive analysis materials such as battlecards, competitive briefs, and objection-handling guides.
  • •Deliver ongoing training and enablement sessions for sales, customer success, and other teams.
  • •Collaborate with product managers and marketing/analyst relations to translate competitive insights into roadmap decisions and thought leadership.

Pay and Benefits

Salary: USD 175,000 - 218,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceVisionDentalCommuter BenefitsPaid LeaveHome Office401k

Key Requirements

  • •7+ years of experience in product marketing, competitive intelligence, market research, or a related field.
  • •Experience extracting insights from data and influencing stakeholders on strategic proposals.
  • •Strong project management skills to plan and execute multiple initiatives while meeting deadlines.
  • •Foundational product marketing skills including messaging/positioning, GTM strategy, audience segmentation, sales enablement, content creation, and market research.
  • •Excellent communication, storytelling, and presentation skills across written, verbal, and visual formats.
Experience:7+ yearsB2B procurementCompetitive intelligenceMarket researchFinanceWorkflow managementEnterprise technology sales
Education:Bachelor's in related field of study
Skills:Market researchAnalytical skillsProject managementStrategic thinkingCommunicationStorytellingPresentationCross-functional collaborationIndependent work

Company Brief

Zip
Provides buy-now-pay-later (BNPL) and digital payment solutions for consumers and merchants across multiple markets, enabling flexible payments, consumer credit, and merchant financing services.
Industry: Lending
Company Size: Enterprise (1,001+ employees)
Revenue: USD 250M to 500M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Sydney, Australia
Founded: 2013
WebsiteLinkedIn