inDrive

16 hours ago

Drivers Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 16 hours agoStatus: Live

Job Summary

Own driver growth marketing for the LATAM region by executing localized campaigns that attract, engage, and retain drivers. Track KPIs like new driver acquisition, active driver rates, and retention, and support omnichannel communications across CRM (Push/SMS) and social. Coordinate offline activations and events, run market research (surveys, focus groups, competitor analysis), and partner with suppliers and HQ stakeholders to adapt global guidelines for LATAM.

Location: Mexico City

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Implement and monitor driver marketing campaigns across the LATAM region in line with regional strategy.
•Track and report KPIs including CAC, active driver rates, and retention.
•Support omnichannel communications via CRM (Push/SMS), social media, and local driver communities.
•Manage local offline activations and driver events for high-quality execution and brand consistency.
•Conduct market research (surveys, focus groups, competitor analysis) and coordinate suppliers/vendors while acting as a bridge between local teams and HQ.

Pay and Benefits

Perks:Learning Budget

Key Requirements

•2–3 years of experience in marketing.
•Solid understanding of digital marketing basics and brand-building, with ability to use CRM/analytics tools.
•Organized and detail-oriented, able to manage multiple moving parts across different time zones.
•Conversational English level (B2–C1).
•Comfortable using Excel/Google Sheets to pull data and interpret results, with deep local expertise in Latin American cultural nuances and driver behavior.

Skills:OrganizedDetail-oriented

Languages:English

Tech Stack:CRMAnalyticsPushSMSSocial mediaExcelGoogle Sheets

Company Brief

inDrive

A ride-hailing and mobility platform that lets passengers and drivers negotiate fares directly in real time. It also offers intercity travel, courier, and delivery services in multiple countries.

Industry: Mobility Platforms

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Mountain View, United States

Founded: 2013

Website LinkedIn

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inDrive

16 hours ago

Drivers Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 16 hours agoStatus: Live

Job Summary

Location: Mexico City

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Implement and monitor driver marketing campaigns across the LATAM region in line with regional strategy.
•Track and report KPIs including CAC, active driver rates, and retention.
•Support omnichannel communications via CRM (Push/SMS), social media, and local driver communities.
•Manage local offline activations and driver events for high-quality execution and brand consistency.
•Conduct market research (surveys, focus groups, competitor analysis) and coordinate suppliers/vendors while acting as a bridge between local teams and HQ.

Pay and Benefits

Perks:Learning Budget

Key Requirements

•2–3 years of experience in marketing.
•Solid understanding of digital marketing basics and brand-building, with ability to use CRM/analytics tools.
•Organized and detail-oriented, able to manage multiple moving parts across different time zones.
•Conversational English level (B2–C1).
•Comfortable using Excel/Google Sheets to pull data and interpret results, with deep local expertise in Latin American cultural nuances and driver behavior.

Skills:OrganizedDetail-oriented

Languages:English

Tech Stack:CRMAnalyticsPushSMSSocial mediaExcelGoogle Sheets

Company Brief

inDrive

A ride-hailing and mobility platform that lets passengers and drivers negotiate fares directly in real time. It also offers intercity travel, courier, and delivery services in multiple countries.

Industry: Mobility Platforms

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Mountain View, United States

Founded: 2013

Website LinkedIn