Synthesia

1 month ago

Field Marketing Manager, APAC

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Lead the APAC field marketing program from the ground up, aligning strategy with regional pipeline and revenue targets. Collaborate with Sales, Customer Success, Partnerships, and ABM Marketing to design multi-channel campaigns (events, webinars, account-based programs) that accelerate pipeline, increase brand presence, and improve lead-to-revenue conversions across APAC markets.

Location: APAC

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own the end-to-end APAC field marketing strategy and execution plan, aligned to regional pipeline and revenue targets
•Work closely with the APAC sales team and forge strong communication and processes between marketing and revenue teams
•Identify, plan, and execute a mix of regional marketing initiatives including executive roundtables, VIP dinners, trade shows, owned events, partner activations, webinars, and targeted account-based campaigns
•Develop localised messaging and content in partnership with the sales team, ensuring campaigns resonate with APAC buyers across key sub-regions
•Continuously measure, manage, and appropriately adjust campaign effectiveness: lead generation performance, lead conversion ratios, and sales cycle conversions — tracking both sourced and influenced pipeline in partnership with Marketing Ops

Travel: High travel

Key Requirements

•3–5+ years of B2B field marketing experience, ideally in SaaS or high-growth tech
•Proven track record of driving measurable pipeline and revenue through field marketing or demand generation programs
•Deep knowledge of the APAC market — key verticals, events landscape, and buyer behaviour across sub-regions
•Experience running integrated, multi-touch campaigns across online and offline channels
•Strong background partnering directly with Sales and Revenue teams, including enabling sales teams across multiple sub-regions

Experience:3-5 yearsAPACSaaSB2BField marketingDemand generation

Skills:EnglishCommunicationProject managementAnalyticalCollaborationAutonomy

Languages:English

Tech Stack:HubSpotSalesforce

Company Brief

Synthesia

Provides an AI video generation platform that creates realistic synthetic presenters and video content from text, enabling enterprises to produce scalable training, marketing, and communications videos without cameras or actors.

Industry: AI & Machine Learning

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series C

Headquarters: London, United Kingdom

Founded: 2017

Website LinkedIn

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Synthesia

1 month ago

Field Marketing Manager, APAC

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: APAC

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own the end-to-end APAC field marketing strategy and execution plan, aligned to regional pipeline and revenue targets
•Work closely with the APAC sales team and forge strong communication and processes between marketing and revenue teams
•Identify, plan, and execute a mix of regional marketing initiatives including executive roundtables, VIP dinners, trade shows, owned events, partner activations, webinars, and targeted account-based campaigns
•Develop localised messaging and content in partnership with the sales team, ensuring campaigns resonate with APAC buyers across key sub-regions
•Continuously measure, manage, and appropriately adjust campaign effectiveness: lead generation performance, lead conversion ratios, and sales cycle conversions — tracking both sourced and influenced pipeline in partnership with Marketing Ops

Travel: High travel

Key Requirements

•3–5+ years of B2B field marketing experience, ideally in SaaS or high-growth tech
•Proven track record of driving measurable pipeline and revenue through field marketing or demand generation programs
•Deep knowledge of the APAC market — key verticals, events landscape, and buyer behaviour across sub-regions
•Experience running integrated, multi-touch campaigns across online and offline channels
•Strong background partnering directly with Sales and Revenue teams, including enabling sales teams across multiple sub-regions

Experience:3-5 yearsAPACSaaSB2BField marketingDemand generation

Skills:EnglishCommunicationProject managementAnalyticalCollaborationAutonomy

Languages:English

Tech Stack:HubSpotSalesforce

Company Brief

Synthesia

Industry: AI & Machine Learning

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series C

Headquarters: London, United Kingdom

Founded: 2017

Website LinkedIn