TikTok Shop - Campaign & Community Lead, Electronics (Thailand)
Bangkok
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 5+ yearsEducation: bachelorsSkills: ["Analytical mindset","Data-driven decision-making","Cross-functional collaboration","Structured thinking","Adaptability"]Own campaign planning and execution for TikTok Shop’s Electronics category in Thailand, building user awareness through campaigns, community initiatives, and targeted activations. Lead annual campaign calendars end-to-end, run post-mortems, and continuously improve execution cycles. Coordinate cross-departmental resources to shape go-to-market strategy, seller/brand growth, and merchandise planning, while tracking key metrics and turning analytics into leadership-ready recommendations.

