TikTok Shop - Campaign & Community Lead, Electronics (Thailand)

TikTok
Bangkok
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 5+ yearsEducation: bachelorsSkills: ["Analytical mindset","Data-driven decision-making","Cross-functional collaboration","Structured thinking","Adaptability"]

Own campaign planning and execution for TikTok Shop’s Electronics category in Thailand, building user awareness through campaigns, community initiatives, and targeted activations. Lead annual campaign calendars end-to-end, run post-mortems, and continuously improve execution cycles. Coordinate cross-departmental resources to shape go-to-market strategy, seller/brand growth, and merchandise planning, while tracking key metrics and turning analytics into leadership-ready recommendations.

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FursaFursa
TikTok
TikTok
1 month ago

TikTok Shop - Campaign & Community Lead, Electronics (Thailand)

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Last checked: 8 hours agoStatus: Live

Job Summary

Own campaign planning and execution for TikTok Shop’s Electronics category in Thailand, building user awareness through campaigns, community initiatives, and targeted activations. Lead annual campaign calendars end-to-end, run post-mortems, and continuously improve execution cycles. Coordinate cross-departmental resources to shape go-to-market strategy, seller/brand growth, and merchandise planning, while tracking key metrics and turning analytics into leadership-ready recommendations.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Plan and execute campaigns and community initiatives to build user awareness for e-commerce on TikTok.
  • •Create and manage the annual campaign calendar for the electronics category, from ideation and budgeting through execution.
  • •Run post-mortem analysis on campaigns and use insights to improve planning and execution cycles.
  • •Develop go-to-market strategies and drive seller/brand growth and merchandise planning across the electronics category.
  • •Lead and coordinate stakeholders and teams, track campaign/category metrics, and translate analytics into strategic recommendations for leadership.

Key Requirements

  • •Bachelor’s degree or above.
  • •5+ years of experience in project management, ownership, or strategy planning.
  • •2+ years of team management experience.
  • •Strong analytical mindset with experience using key performance metrics for data-driven decisions.
  • •English and Thai verbal/written proficiency, with ability to influence cross-functional teams.
Experience:5+ yearsE-commerceLive commerceCreator-led initiatives
Education:Bachelor's
Skills:Analytical mindsetData-driven decision-makingCross-functional collaborationStructured thinkingAdaptability
Languages:EnglishThai

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn