Lifecycle Marketing Manager

Sprout Social
United States
Workplace: RemoteFull timeUSD 115,200 - 144,000 annuallyFunction: Marketing & GrowthSkills: ["Data-driven","Experiment-minded","Cross-functional collaboration","Communication","Prioritization"]

Own self-service customer lifecycle marketing strategy end-to-end—define milestones, messages, and in-app/email experiences that drive onboarding success, product adoption, and account retention. Build and operate Sprout’s lifecycle programs with cross-functional partners, using AI to experiment and improve how the team works. Track engagement and program performance, share insights, and iterate based on data while collaborating closely with Product and Customer-facing teams.

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Sprout Social
Sprout Social
2 days ago

Lifecycle Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Own self-service customer lifecycle marketing strategy end-to-end—define milestones, messages, and in-app/email experiences that drive onboarding success, product adoption, and account retention. Build and operate Sprout’s lifecycle programs with cross-functional partners, using AI to experiment and improve how the team works. Track engagement and program performance, share insights, and iterate based on data while collaborating closely with Product and Customer-facing teams.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop strategy and create/optimize self-service customer lifecycle programs to drive onboarding success, product adoption, and account retention.
  • •Build and operate in-app customer lifecycle strategy, programmatically launching communications and iterating as the product evolves.
  • •Oversee project management for self-service email and in-app lifecycle programs, including timelines, deliverables, and resourcing.
  • •Research, experiment with, and implement AI tools and approaches to accelerate team delivery and improve business outcomes.
  • •Analyze program performance and customer engagement, share insights with stakeholders, and make data-driven adjustments.

Pay and Benefits

Salary: USD 115,200 - 144,000 annually
Perks:Health InsuranceDentalVision401kLife InsuranceDisability InsurancePaid LeaveParental LeaveRemote WorkLearning BudgetPet InsuranceVolunteer TimeStipendInternet Stipend

Key Requirements

  • •6+ years of experience in lifecycle marketing, customer education, or product marketing roles.
  • •3+ years experience creating or supporting B2B product adoption or customer education programs.
  • •Proven track record delivering cross-functional, customer-facing projects from ideation through reporting and iteration.
  • •Demonstrable expertise in standalone and evergreen marketing campaigns focused on product adoption outcomes.
  • •Experience owning in-app communications or digital adoption strategy (preferred).
Skills:Data-drivenExperiment-mindedCross-functional collaborationCommunicationPrioritization
Tech Stack:SalesforceCustomer.ioPendoGainsightClaudeGemini

Company Brief

Sprout Social
Provides a social media management platform that helps businesses manage engagement, publishing, analytics, and social customer care across channels to improve brand presence and customer relationships.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 250M to 500M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2010
Glassdoor
Glassdoor: 3.9
WebsiteLinkedIn