Publicity Manager - Korea

Netflix
Seoul
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 9+ yearsSkills: ["Storytelling","Strategic thinking","Relationship building","Judgment","Collaboration"]

Lead strategic publicity campaigns for Netflix’s local and international content slate in Korea, including series, films, and unscripted titles. Shape title narratives, identify culturally relevant opportunities, and drive earned media coverage and audience conversation. Partner cross-functionally with Marketing, Social, Content, Events, and external partners while managing talent publicity, media relations, and reputation management. Balance strong storytelling instincts with business goals in a fast-moving media environment.

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Netflix
Netflix
2 months ago

Publicity Manager - Korea

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Closed

Job Summary

Lead strategic publicity campaigns for Netflix’s local and international content slate in Korea, including series, films, and unscripted titles. Shape title narratives, identify culturally relevant opportunities, and drive earned media coverage and audience conversation. Partner cross-functionally with Marketing, Social, Content, Events, and external partners while managing talent publicity, media relations, and reputation management. Balance strong storytelling instincts with business goals in a fast-moving media environment.
Location: Seoul
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Develop and execute strategic publicity campaigns for Netflix’s local and international slate, including series, films, and unscripted titles.
  • •Help shape title narratives and identify culturally relevant opportunities to drive media coverage and conversation in Korea and beyond.
  • •Manage talent publicity activities such as press tours, junkets, interviews, media events, screenings, and title launches.
  • •Partner cross-functionally with Marketing, Social, Content, Events, and external partners to deliver integrated title campaigns.
  • •Navigate communications challenges and reputation issues while staying ahead of shifts in media consumption and audience behavior.

Key Requirements

  • •Minimum 9 years in public relations or related expertise within the entertainment industry.
  • •Develop and execute comprehensive publicity strategies across Netflix’s local and international slate (series, films, unscripted).
  • •Identify compelling narratives, newsworthy moments, and culturally relevant opportunities that drive earned media and audience conversation.
  • •Build and maintain strong relationships with journalists, media partners, creators, talent representatives, production partners, and influencers.
  • •Fluent in both English and Korean.
Experience:9+ yearsEntertainment industryPublic relations
Skills:StorytellingStrategic thinkingRelationship buildingJudgmentCollaboration
Languages:EnglishKorean

Company Brief

Netflix
Global subscription streaming service that produces and distributes movies, TV series, and games across multiple devices, operating worldwide with extensive original content and localized offerings.
Industry: Streaming Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Los Gatos, United States
Founded: 1997
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