Mapbox

5 days ago

Marketing Operations and Analytics Program Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Own marketing measurement, analytics, and operations for an integrated B2B marketing engine. Partner with Customer Engagement and GTM Systems to build and QA campaigns across HubSpot and Salesforce, define benchmarks, and optimize attribution across the funnel (MQLs, SQLs, pipeline). Improve marketing data infrastructure, segmentation, and lead scoring/routing, and use AI/ML to automate workflows and generate predictive pipeline insights.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Program & Project Management (PMO)

Seniority: Mid level

Key Responsibilities

•Build, launch, QA, and measure campaigns across marketing automation and CRM systems with consistent taxonomy, tracking, and reporting.
•Develop measurement plans with benchmarks/goals and monitor performance and marketing attribution across content, channels, and campaigns.
•Own marketing data infrastructure, reporting, and dashboards, including data syncing across systems for accurate attribution and lead management.
•Manage list segmentation and scoring; implement lead scoring and routing into sales systems.
•Identify, design, and document scalable, data-driven marketing processes and governance for marketing automation platforms.

Pay and Benefits

Salary: USD 136,850 - 185,150 annually

Perks:Parental Leave

Key Requirements

•5+ years of advanced B2B tech marketing experience with HubSpot, Google Analytics, and Salesforce.
•Strong analytical skills to draw insights from marketing data and support optimization of marketing programs.
•Comfort with web analytics, CRM tools, SQL, Google Sheets/Excel, and go-to-market systems.
•Proven experience using AI tools and machine learning algorithms to automate workflows and optimize lead routing.
•Ability to understand and implement lead scoring, lead nurturing, segmentation, personalization, data hygiene, and attribution.

Experience:5+ yearsB2B Tech marketing

Skills:Analytical skillsCommunicationCollaborationOwnershipProcess improvement

Tech Stack:HubspotGoogle AnalyticsSalesforceSQLGoogle SheetsExcelMarketing automationCRMAIMachine learningGDPR

Company Brief

Mapbox

Provides a location platform of maps, APIs, SDKs and data for developers and enterprises to build custom maps, navigation, and location-aware applications across mobile, web, logistics, and automotive use cases.

Industry: API Platforms

Company Size: Large (251 to 1,000 employees)

Revenue: USD 100M to 250M

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: Washington, United States

Founded: 2010

Glassdoor: 3.7

Website LinkedIn Glassdoor

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Mapbox

5 days ago

Marketing Operations and Analytics Program Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Program & Project Management (PMO)

Seniority: Mid level

Key Responsibilities

•Build, launch, QA, and measure campaigns across marketing automation and CRM systems with consistent taxonomy, tracking, and reporting.
•Develop measurement plans with benchmarks/goals and monitor performance and marketing attribution across content, channels, and campaigns.
•Own marketing data infrastructure, reporting, and dashboards, including data syncing across systems for accurate attribution and lead management.
•Manage list segmentation and scoring; implement lead scoring and routing into sales systems.
•Identify, design, and document scalable, data-driven marketing processes and governance for marketing automation platforms.

Pay and Benefits

Salary: USD 136,850 - 185,150 annually

Perks:Parental Leave

Key Requirements

•5+ years of advanced B2B tech marketing experience with HubSpot, Google Analytics, and Salesforce.
•Strong analytical skills to draw insights from marketing data and support optimization of marketing programs.
•Comfort with web analytics, CRM tools, SQL, Google Sheets/Excel, and go-to-market systems.
•Proven experience using AI tools and machine learning algorithms to automate workflows and optimize lead routing.
•Ability to understand and implement lead scoring, lead nurturing, segmentation, personalization, data hygiene, and attribution.

Experience:5+ yearsB2B Tech marketing

Skills:Analytical skillsCommunicationCollaborationOwnershipProcess improvement

Tech Stack:HubspotGoogle AnalyticsSalesforceSQLGoogle SheetsExcelMarketing automationCRMAIMachine learningGDPR

Company Brief

Mapbox

Industry: API Platforms

Company Size: Large (251 to 1,000 employees)

Revenue: USD 100M to 250M

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: Washington, United States

Founded: 2010

Glassdoor: 3.7

Website LinkedIn Glassdoor