Senior Associate - Card Direct Marketing (Hybrid)

Discover Financial
Richmond
Workplace: HybridFull timeUSD 96,500 - 110,100 annuallyFunction: Marketing & GrowthExperience: 2+ yearsEducation: bachelorsSkills: ["Communication","Leadership","Creativity","Analytical thinking","Project management"]

Lead data-driven direct mail acquisition campaigns for the Upmarket consumer segment on the Branded Card Acquisitions team. Own campaign strategy, creative development, and execution while partnering with creative agencies and cross-functional stakeholders across Marketing & Analysis, Operations/Production, and Legal. Use marketing analytics to evaluate total business performance, synthesize research and trends, and recommend improvements through testing and agile execution.

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Discover Financial
Discover Financial
1 month ago

Senior Associate - Card Direct Marketing (Hybrid)

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Last checked: 2 hours agoStatus: Live

Job Summary

Lead data-driven direct mail acquisition campaigns for the Upmarket consumer segment on the Branded Card Acquisitions team. Own campaign strategy, creative development, and execution while partnering with creative agencies and cross-functional stakeholders across Marketing & Analysis, Operations/Production, and Legal. Use marketing analytics to evaluate total business performance, synthesize research and trends, and recommend improvements through testing and agile execution.
Location: Richmond
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead development and execution of mail acquisition campaigns and testing initiatives for the Upmarket segment
  • •Collaborate with cross-functional teams and act as a liaison to partners across Marketing & Analysis, Creative, Operations/Production, and Legal
  • •Work with analyst teams to understand total business performance and identify opportunities to adjust marketing and testing strategy
  • •Synthesize research insights, marketing trends, competitive landscape, and macro external factors to recommend strategies that improve results and brand impact
  • •Influence decision makers through formal recommendations and informal networking while working effectively in an agile environment

Pay and Benefits

Salary: USD 96,500 - 110,100 annually

Key Requirements

  • •Bachelor’s degree or military experience
  • •At least 2 years of experience in multi-channel marketing with data-driven direct response, including direct mail
  • •At least 2 years of experience planning, executing, and analyzing marketing programs
  • •At least 2 years of experience managing creative processes and working with creative teams
  • •Ability to manage multiple projects, deadlines, and changing priorities with accuracy
Experience:2+ yearsFinancial services marketing
Education:Bachelor's
Skills:CommunicationLeadershipCreativityAnalytical thinkingProject management
Tech Stack:Google SheetsGoogle DocsGoogle Slides

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Discover Financial
Provides consumer banking products, credit cards, personal loans, and payment services through the Discover brand. It operates a major U.S. financial network and serves individuals and merchants with lending and digital payment solutions.
Industry: Retail Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 10M to 25M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Riverwoods, United States
Founded: 1985
WebsiteLinkedIn