Product Marketing Manager II

Sprout Social
United States
Workplace: RemoteFull timeUSD 94,400 - 118,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Strategic storytelling","Project management","Data-informed decision making","Collaborative leadership","Stakeholder management"]

Own the quarterly launch program and release engine, optimizing workflows and resources to scale awareness across Sprout’s portfolio. Partner with Marketing, Revenue, and R&D to deliver events and collateral that showcase Sprout’s AI-driven social intelligence platform. Serve as the dedicated product marketer for select products, leading positioning, messaging, and GTM support using data-informed launch measurement and iteration.

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Sprout Social
Sprout Social
2 days ago

Product Marketing Manager II

✓ Verified Job

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Own the quarterly launch program and release engine, optimizing workflows and resources to scale awareness across Sprout’s portfolio. Partner with Marketing, Revenue, and R&D to deliver events and collateral that showcase Sprout’s AI-driven social intelligence platform. Serve as the dedicated product marketer for select products, leading positioning, messaging, and GTM support using data-informed launch measurement and iteration.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the quarterly launch program and release engine, optimizing workflows and resources to scale awareness.
  • •Partner cross-functionally with Marketing, Revenue, and R&D to deliver events and collateral for Sprout’s AI-driven platform.
  • •Lead positioning, messaging, and GTM support for a select group of core products as the product marketer.
  • •Translate technical updates into value-forward narratives for internal teams and launch communications.
  • •Measure launch performance using qualitative and quantitative analysis and iterate on future launch strategies.

Pay and Benefits

Salary: USD 94,400 - 118,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kPaid LeaveParental LeaveLife InsuranceDisability InsuranceRemote Work

Key Requirements

  • •4+ years of experience in product marketing, lifecycle marketing, campaigns, or relevant B2B SaaS functions.
  • •Demonstrated success managing and driving end-to-end GTM campaigns independently.
  • •Proven ability to craft compelling narratives and translate complex concepts into clear internal updates.
  • •Experience navigating cross-functional approval processes across Product, Sales, and Marketing to meet deadlines.
  • •Operational mindset with a solid understanding of GTM frameworks, messaging, and sales enablement execution.
Experience:4+ yearsB2B SaaS
Skills:Strategic storytellingProject managementData-informed decision makingCollaborative leadershipStakeholder management
Languages:English
Tech Stack:Canva

Company Brief

Sprout Social
Provides a social media management platform that helps businesses manage engagement, publishing, analytics, and social customer care across channels to improve brand presence and customer relationships.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 250M to 500M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2010
Glassdoor
Glassdoor: 3.9
WebsiteLinkedIn