Director, CRM Product & Customer Intelligence

SRS Distribution
Texas
Workplace: HybridFull timeFunction: Executive & General ManagementExperience: 5-7 yearsEducation: bachelorsSkills: ["Strategic leadership","Mentorship","Executive stakeholder management","Analytical thinking","Risk management"]

Own the vision, roadmap, and prioritized backlog for Salesforce and related CRM applications that drive revenue through improved customer engagement and AI-powered customer intelligence. Partner with sales, service, marketing, and operations to define outcome-driven initiatives, write epics and user stories, and ensure delivery meets success metrics. Establish platform governance and manage vendor/licensing decisions while communicating progress, trade-offs, and ROI to executive stakeholders. 4 days/week onsite in McKinney.

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FursaFursa
SRS Distribution
SRS Distribution
1 month ago

Director, CRM Product & Customer Intelligence

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Source: Company careers pageValidated by: Fursa AI
Last checked: 27 days agoStatus: Live

Job Summary

Own the vision, roadmap, and prioritized backlog for Salesforce and related CRM applications that drive revenue through improved customer engagement and AI-powered customer intelligence. Partner with sales, service, marketing, and operations to define outcome-driven initiatives, write epics and user stories, and ensure delivery meets success metrics. Establish platform governance and manage vendor/licensing decisions while communicating progress, trade-offs, and ROI to executive stakeholders. 4 days/week onsite in McKinney.
Location: Texas
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Own CRM product vision, roadmap, and prioritized feature backlog for Salesforce and related applications.
  • •Partner with sales, service, marketing, and operations to capture business needs and align priorities.
  • •Write epics and user stories with acceptance criteria and a definition of done; ensure delivered work meets intended outcomes.
  • •Own the data and customer-intelligence strategy on the platform, including AI use cases, and translate insights into measurable value.
  • •Define success metrics, ROI, and adoption; establish platform governance and manage vendor/licensing decisions while communicating progress to executives.
Travel: Medium travel

Pay and Benefits

Perks:401kEquityPaid LeaveHealth InsuranceDentalVisionFlexible SpendingLife InsuranceLong-term Disability

Key Requirements

  • •Proven success in product ownership or product management, including CRM/Salesforce platforms.
  • •Experience owning a roadmap and backlog and delivering measurable business outcomes.
  • •Strong understanding of CRM and how to translate customer data/intelligence into value.
  • •Experience establishing platform governance and prioritization across competing stakeholders.
  • •Ability to synthesize business requirements into user stories and technical requirements.
Experience:5-7 years
Education:Bachelor's in Business, Computer Science, Engineering, or a related field
Skills:Strategic leadershipMentorshipExecutive stakeholder managementAnalytical thinkingRisk management
Certifications:Certified Scrum MasterCertified Scrum Product Owner (CSPO)Professional Scrum Master (PSM)Certified ScrumMaster (CSM)Salesforce certifications
Tech Stack:SalesforceSalesforce Sales CloudSalesforce Service CloudSnowflakeSQLCustomer IntelligenceCDPReact

Company Brief

SRS Distribution
SRS Distribution is a leading distributor of roofing materials and complementary building products across the United States, serving contractors and dealers through a broad network of branches and supply-chain services.
Industry: Wholesale & Distribution
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Funding: Private Equity Backed
Headquarters: McKinney, United States
Founded: 2007
WebsiteLinkedIn