Head of Marketing UKI

Trend Micro
London
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Leadership","Communication","Presentation","Stakeholder management","Team development","Data-driven decision-making","Strategic execution","Cross-functional collaboration"]

Own the UKI (UK & Ireland) marketing strategy and execution for TrendAI™, translating global plans into UKI-specific campaigns, events, and account programmes. Lead pipeline and revenue acceleration with clear performance reporting across ARR, NRR, and GRR, manage budget and ROI, and run integrated demand generation across digital, content syndication, email, paid media, and webinars. Build and inspire a high-performing team while embedding AI-native ways of working.

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FursaFursa
Trend Micro
Trend Micro
1 day ago

Head of Marketing UKI

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Own the UKI (UK & Ireland) marketing strategy and execution for TrendAI™, translating global plans into UKI-specific campaigns, events, and account programmes. Lead pipeline and revenue acceleration with clear performance reporting across ARR, NRR, and GRR, manage budget and ROI, and run integrated demand generation across digital, content syndication, email, paid media, and webinars. Build and inspire a high-performing team while embedding AI-native ways of working.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Translate the regional and global marketing agenda into a UKI-specific strategy based on local market conditions and sales priorities.
  • •Own and deliver UKI pipeline targets and report how marketing activity impacts ARR, NRR, and GRR.
  • •Manage the UKI marketing budget, prioritise investment, and own/report ROI and forecasting accuracy.
  • •Lead integrated UKI demand generation campaigns across digital, content syndication, email, paid media, and webinars; oversee field marketing calendar and account-based marketing programmes.
  • •Lead, develop, and inspire the UKI marketing team; manage agency and vendor relationships and embed AI-native ways of working across the team.
Travel: Medium travel

Key Requirements

  • •10+ years of B2B marketing experience, including demand generation and field marketing leadership, with knowledge of the cybersecurity landscape as an advantage.
  • •Proven track record owning and delivering marketing pipeline targets tied to revenue goals (ARR, NRR, GRR).
  • •Hands-on experience building and running integrated campaigns and event-led marketing in the UKI market.
  • •Experience with account-based marketing for enterprise and named accounts, and executing against centrally set strategy in a matrixed organisation.
  • •Data-literate performance tracking and reporting, with fluency in marketing automation and CRM platforms (advantage), plus leadership and strong communication with senior stakeholders.
Experience:10+ yearsB2B marketingDemand generationField marketingCybersecurityAI security
Skills:LeadershipCommunicationPresentationStakeholder managementTeam developmentData-driven decision-makingStrategic executionCross-functional collaboration
Tech Stack:Marketing automationCRMEmailPaid mediaWebinarsCampaign calendars

Company Brief

Trend Micro
Global cybersecurity company providing endpoint, cloud, network, and hybrid security solutions to protect businesses and consumers from cyber threats, leveraging threat intelligence, machine learning, and automated protection across environments.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Tokyo, Japan
Founded: 1988
WebsiteLinkedIn