Senior Manager, Events & Field Marketing

Retool
United States
Workplace: RemoteFull timeUSD 187,900 - 232,100 annuallyFunction: Marketing & GrowthSkills: ["Strategic thinking","Project management","Cross-functional collaboration","Written and verbal communication","First-principles thinking"]

Own the Events & Field Marketing function for the AMER region, scaling a repeatable motion across internal and external events. Lead a team of event and field marketing managers, translate demand-gen strategy into field programs, manage budget and ROI, and partner with GTM, PMM, and Content to build messaging, staffing, and pipeline impact. Track event effectiveness and lead quality with CRM/marketing automation tools, while coordinating multi-vendor experiential projects.

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FursaFursa
Retool
Retool
1 day ago

Senior Manager, Events & Field Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Own the Events & Field Marketing function for the AMER region, scaling a repeatable motion across internal and external events. Lead a team of event and field marketing managers, translate demand-gen strategy into field programs, manage budget and ROI, and partner with GTM, PMM, and Content to build messaging, staffing, and pipeline impact. Track event effectiveness and lead quality with CRM/marketing automation tools, while coordinating multi-vendor experiential projects.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead the event & field marketing function and manage internal events from conception to execution.
  • •Manage and develop a team of event and field marketing managers, establishing an execution model for repeatable success.
  • •Partner with marketing leadership to translate strategy into field marketing engagements that support pipeline growth.
  • •Manage the event/field marketing budget and investment decisions, reporting progress and ROI cadence to stakeholders.
  • •Collaborate with GTM, PMM, Content, and revenue operations teams to plan events, messaging, speakers/staff, and to track ROI and lead quality.
Travel: Medium travel

Pay and Benefits

Salary: USD 187,900 - 232,100 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401k

Key Requirements

  • •4+ years leading the field marketing function.
  • •5+ years of field marketing experience in B2B or a tech startup environment.
  • •5+ years planning and executing hosted and sponsored events.
  • •Strong familiarity with CRM systems (e.g., Salesforce) and marketing automation tools (e.g., HubSpot), plus tracking tools to assess campaign effectiveness.
  • •Excellent project management and cross-functional collaboration skills, including executive-level communication and attention to detail.
Experience:B2BTech startup
Skills:Strategic thinkingProject managementCross-functional collaborationWritten and verbal communicationFirst-principles thinking
Tech Stack:SalesforceHubSpot

Company Brief

Retool
Provides a low-code platform for building internal tools and business applications, enabling developers and teams to assemble UIs on top of databases and APIs to accelerate operational workflows.
Industry: Developer Tools
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2017
WebsiteLinkedIn