Growth Marketing Manager, Customer Acquisition

Trend Micro
United States
Workplace: OnsiteFull timeFunction: SalesExperience: 6-8 yearsSkills: ["Analytical","Communication","Collaboration","Problem-solving","Leadership"]

Lead end-to-end US customer acquisition for TrendLife, owning the NA P&L, budget forecasting, and cross-channel paid media across search, social, display, and programmatic. Build AI-powered dashboards, run incrementality analyses, and partner with marketing, product, and agencies to optimize landing pages, CRO, and SEO. This AI-native role emphasizes data-driven decisions and rapid experimentation.

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FursaFursa
Trend Micro
Trend Micro
3 months ago

Growth Marketing Manager, Customer Acquisition

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 6 days agoStatus: Live

Job Summary

Lead end-to-end US customer acquisition for TrendLife, owning the NA P&L, budget forecasting, and cross-channel paid media across search, social, display, and programmatic. Build AI-powered dashboards, run incrementality analyses, and partner with marketing, product, and agencies to optimize landing pages, CRO, and SEO. This AI-native role emphasizes data-driven decisions and rapid experimentation.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Sales
Seniority: Manager level

Key Responsibilities

  • •Own the NABU acquisition P&L: budget management, forecasting, and performance reporting against revenue and bookings targets
  • •Manage the agency relationship for North America across paid search, paid social, display, and programmatic
  • •Drive the shift from brand defense and retargeting toward true prospecting campaigns that reach consumers not yet in the TrendLife ecosystem
  • •Enforce distinct KPIs and reporting for brand defense vs. prospecting — hold the agency accountable for separating these clearly
  • •Use AI tools to monitor campaign performance in real time, flag anomalies, and generate daily performance summaries

Key Requirements

  • •6–8+ years in digital acquisition, performance marketing, or growth on a large US consumer subscription business
  • •Deep hands-on experience with Google Ads, Meta Ads, YouTube, and programmatic; comfort managing significant budgets and holding agencies to performance targets
  • •Genuine AI fluency: you already use AI tools daily for data analysis, reporting, creative work, or workflow automation — and you’re eager to go deeper (Claude Code, Python scripting, API integrations)
  • •Strong analytical instincts: incrementality, marginal ROAS, contribution margin, and customer lifetime value — not just last-click CPA
  • •Experience building or significantly improving attribution and measurement infrastructure
Experience:6-8 yearsSubscription SaaSCybersecurityAI
Skills:AnalyticalCommunicationCollaborationProblem-solvingLeadership
Languages:English
Tech Stack:Claude CodePythonGA4Google AdsMeta AdsYouTubeProgrammaticAI tooling

Company Brief

Trend Micro
Global cybersecurity company providing endpoint, cloud, network, and hybrid security solutions to protect businesses and consumers from cyber threats, leveraging threat intelligence, machine learning, and automated protection across environments.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Tokyo, Japan
Founded: 1988
WebsiteLinkedIn