Sonar Source

2 days ago

Account Based Marketing (ABM) Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Reposted: first listed 2 days ago

Job Summary

Own Sonar’s ABM strategy and execution, defining target account tiers with Sales and translating them into personalized, multi-channel account plays. Plan and optimize campaigns using paid, email, web personalization, direct mail, and ABM platforms like 6sense and Demandbase. Align marketing and sales on account plans and messaging, drive qualified pipeline and expansion, and measure ROI and engagement to continuously refine targeting and spend.

Location: London

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own ABM strategy and account selection, defining one-to-one, one-to-few, and one-to-many tiers in partnership with Sales.
•Build and execute multi-channel account plays, including paid media, email, web personalization, direct mail, and ABM platform activations.
•Align marketing and sales by co-developing account plans with AEs and SDRs, coordinating messaging, assets, and outbound/marketing touches.
•Define and optimize ICP using performance data, intent signals, and win/loss insights to sharpen targeting and account selection.
•Measure and report ABM impact (engagement, pipeline contribution, velocity, ROI) and use analytics to refine targeting and spend.

Key Requirements

•Have 5+ years of B2B marketing experience focused on account-based marketing, demand generation, or integrated campaigns, preferably in enterprise SaaS or technology.
•Proven track record planning and executing one-to-one, one-to-few, and one-to-many ABM programs that drive measurable pipeline and expansion.
•Hands-on experience with ABM and intent platforms such as 6sense, Demandbase, and RollWorks, including operationalizing account data and intent signals.
•Strong analytical skills to interpret data, optimize spend, track engagement and pipeline, and report on ROI across channels.
•Proficiency with marketing automation tools and CRM systems (e.g., Marketing Cloud, Salesforce).

Experience:5+ yearsB2B marketingEnterprise SaaSTechnology

Education:Bachelor's in Marketing, Business

Skills:Analytical skillsRelationship buildingCommunicationInterpersonal skillsCross-functional collaboration

Tech Stack:6senseDemandbaseRollWorksLinkedInSalesforceMarketing CloudEmailWeb personalizationProgrammatic display

Company Brief

Sonar Source

Builds static code analysis and continuous inspection tools (SonarQube, SonarCloud, SonarLint) that identify bugs, vulnerabilities, and code smells across multiple languages to help teams improve code quality and maintainability.

Industry: Developer Tools

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Headquarters: Geneva, Switzerland

Founded: 2008

Website LinkedIn

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Sonar Source

2 days ago

Account Based Marketing (ABM) Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Reposted: first listed 2 days ago

Job Summary

Location: London

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own ABM strategy and account selection, defining one-to-one, one-to-few, and one-to-many tiers in partnership with Sales.
•Build and execute multi-channel account plays, including paid media, email, web personalization, direct mail, and ABM platform activations.
•Align marketing and sales by co-developing account plans with AEs and SDRs, coordinating messaging, assets, and outbound/marketing touches.
•Define and optimize ICP using performance data, intent signals, and win/loss insights to sharpen targeting and account selection.
•Measure and report ABM impact (engagement, pipeline contribution, velocity, ROI) and use analytics to refine targeting and spend.

Key Requirements

•Have 5+ years of B2B marketing experience focused on account-based marketing, demand generation, or integrated campaigns, preferably in enterprise SaaS or technology.
•Proven track record planning and executing one-to-one, one-to-few, and one-to-many ABM programs that drive measurable pipeline and expansion.
•Hands-on experience with ABM and intent platforms such as 6sense, Demandbase, and RollWorks, including operationalizing account data and intent signals.
•Strong analytical skills to interpret data, optimize spend, track engagement and pipeline, and report on ROI across channels.
•Proficiency with marketing automation tools and CRM systems (e.g., Marketing Cloud, Salesforce).

Experience:5+ yearsB2B marketingEnterprise SaaSTechnology

Education:Bachelor's in Marketing, Business

Skills:Analytical skillsRelationship buildingCommunicationInterpersonal skillsCross-functional collaboration

Tech Stack:6senseDemandbaseRollWorksLinkedInSalesforceMarketing CloudEmailWeb personalizationProgrammatic display

Company Brief

Sonar Source

Industry: Developer Tools

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Headquarters: Geneva, Switzerland

Founded: 2008

Website LinkedIn