Director, Partner Marketing - EMEA

Snowflake
London
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Strategic judgment","Operational rigor","Leadership","Communication","Executive influence"]

Lead Snowflake’s partner marketing strategy across EMEA, translating global partner programs into focused regional execution. Integrate partner motions into core EMEA sales and marketing priorities, drive joint GTM initiatives that generate pipeline and revenue, and activate ecosystem partners through enablement and co-selling. Operate with investment discipline, governance, and measurable outcomes, while building and nurturing a high-performing partner marketing team.

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Snowflake
Snowflake
4 days ago

Director, Partner Marketing - EMEA

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Job Summary

Lead Snowflake’s partner marketing strategy across EMEA, translating global partner programs into focused regional execution. Integrate partner motions into core EMEA sales and marketing priorities, drive joint GTM initiatives that generate pipeline and revenue, and activate ecosystem partners through enablement and co-selling. Operate with investment discipline, governance, and measurable outcomes, while building and nurturing a high-performing partner marketing team.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Set EMEA partner marketing strategy and priorities aligned with Global Partner Marketing, defining where/how to activate across strategic cloud partners, GSIs, ISVs, and other ecosystem relationships.
  • •Embed partner motions into core EMEA sales and marketing priorities by partnering with Sales, Alliances, and cross-functional Marketing teams to create joint GTM motions that drive pipeline and strengthen partner relationships.
  • •Operationalize and scale global partner programs across EMEA, adapting for regional market and partner dynamics and feeding EMEA insights back into global strategy.
  • •Activate ecosystem partners through education and enablement, ensuring partners understand Snowflake’s latest innovation, solutions, and GTM priorities to drive customer demand and revenue.
  • •Build and lead a high-performing partner marketing team, establishing priorities and operating rhythms, and drive investment discipline with governance and measures of success.

Key Requirements

  • •12+ years of B2B technology marketing experience with significant partner, ecosystem, alliance, field, or GTM marketing within enterprise software, cloud, data, or AI.
  • •Track record leading partner marketing strategy at scale across a complex EMEA ecosystem (hyperscalers, GSIs, ISVs, and strategic technology partners).
  • •Experience connecting global strategy with regional execution by scaling programs while representing regional business, field, and partner needs back to global teams.
  • •Strong strategic and commercial judgment, able to prioritize investment and connect partner marketing strategy to business outcomes.
  • •Demonstrated success partnering with senior Sales, Alliances, and Marketing leaders to integrate partner motions into broader GTM priorities and drive measurable pipeline and revenue impact.
Experience:B2B technology marketingPartner marketingEnterprise softwareCloudData & AI
Skills:Strategic judgmentOperational rigorLeadershipCommunicationExecutive influence

Company Brief

Snowflake
Provides a cloud-native data platform for data warehousing, data engineering, data science, and analytics, enabling organizations to store, process, and share large-scale data across multiple cloud providers with elastic scalability and performance.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Bozeman, United States
Founded: 2012
WebsiteLinkedIn