Mexico Product Localization Lead

Canva
Mexico City
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceSkills: ["Communication","Collaboration","Strategic thinking","Data analysis","Stakeholder management"]

Own Canva’s Mexico localization strategy, improving cultural relevance, tone, clarity, and overall user experience for Mexican users. Partner with local and regional teams on product growth initiatives, using data on user behavior, activation, and subscription funnels to find opportunities. Provide cultural insights to global marketing and content teams, collaborate with external localization partners and linguists to deliver high-quality es-MX experiences, and scale learnings across LATAM Spanish-speaking markets.

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Canva
Canva
1 month ago

Mexico Product Localization Lead

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Last checked: 12 hours agoStatus: Live

Job Summary

Own Canva’s Mexico localization strategy, improving cultural relevance, tone, clarity, and overall user experience for Mexican users. Partner with local and regional teams on product growth initiatives, using data on user behavior, activation, and subscription funnels to find opportunities. Provide cultural insights to global marketing and content teams, collaborate with external localization partners and linguists to deliver high-quality es-MX experiences, and scale learnings across LATAM Spanish-speaking markets.
Location: Mexico City
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Own Canva’s localization strategy for Mexico, improving cultural relevance, clarity, tone, and user experience.
  • •Partner with local and regional teams on product growth initiatives, informing market priorities and roadmap decisions.
  • •Analyze user behavior, activation, and subscription funnels to uncover growth and localization opportunities.
  • •Provide cultural insights and strategic guidance to global marketing, content, and cross-functional teams to resonate with Mexican users.
  • •Collaborate with external localization partners, linguists, and translators to deliver high-quality es-MX experiences and scale learnings across LATAM Spanish-speaking markets.

Pay and Benefits

Perks:EquityParental LeaveWellness StipendOffice SetupFlexible Leave

Key Requirements

  • •Strong experience in localization, internationalization, or growth/product/brand/marketing roles focused on the Mexican market.
  • •Deep understanding of Mexican culture and digital behaviors, including how localization impacts UX and product adoption.
  • •Fluency in Spanish and English with exceptional written and verbal communication skills.
  • •Comfort using data to evaluate funnel performance, identify trends, and recommend improvements.
  • •Experience working across LATAM Spanish-speaking markets or within SaaS/product-led technology companies is highly valued.
Experience:LATAMSaaSProduct-led
Skills:CommunicationCollaborationStrategic thinkingData analysisStakeholder management
Languages:SpanishEnglish

Company Brief

Canva
Canva is an online visual communications platform that provides drag-and-drop design tools, templates, and media assets for creating presentations, social media graphics, videos, documents and more, serving individuals and large enterprises globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: Surry Hills, New South Wales, Australia
Founded: 2012
Glassdoor
Glassdoor: 3.9
WebsiteLinkedInGlassdoor