Head of Brand, Adobe Creative

Adobe Systems
San Francisco, New York, Los Angeles
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 15+ yearsSkills: ["Systems thinking","Creative leadership","Taste and judgment","Strategic communication","Team building"]

Define and lead Adobe’s identity architecture and core brand system across a complex portfolio, ensuring the brand stays unmistakably Adobe while evolving for the AI era. Own governing principles for visual and verbal identity, translate them into modular, adaptive, machine-readable systems, and partner across Creative Technology, Product, Production, and Operations. Build and lead an in-house brand team and advance AI-native governance for scalable brand application.

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Adobe Systems
Adobe Systems
1 week ago

Head of Brand, Adobe Creative

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Last checked: 9 hours agoStatus: Live

Job Summary

Define and lead Adobe’s identity architecture and core brand system across a complex portfolio, ensuring the brand stays unmistakably Adobe while evolving for the AI era. Own governing principles for visual and verbal identity, translate them into modular, adaptive, machine-readable systems, and partner across Creative Technology, Product, Production, and Operations. Build and lead an in-house brand team and advance AI-native governance for scalable brand application.
Location: San Francisco, New York, Los Angeles
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Director level

Key Responsibilities

  • •Own Adobe’s identity architecture and core brand system, including principles for visual and verbal identity and evolving brand cohesion.
  • •Define brand principles, visual codes, and behaviors for a modern adaptive global brand in the age of AI, including verbal identity governance and naming architecture.
  • •Build upstream brand systems and tools that translate brand strategy into modular, adaptive, machine-readable logic usable by teams, partners, templates, and AI-enabled workflows.
  • •Lead brand expression across Adobe by partnering with Design, Copy, Campaigns, Content, and Experiences leaders to ensure consistent craft across surfaces, including emerging AI-enabled contexts.
  • •Build and lead an in-house brand team, recruit brand leaders, create a culture of high standards, and represent the brand in executive and cross-functional forums.

Key Requirements

  • •15+ years of experience in brand design, visual identity, or multidisciplinary brand leadership.
  • •Proven track record building identity systems that are both beautifully designed and operationally rigorous.
  • •Significant experience as a Design Partner, Executive Creative Director, Global Brand Design Director, or equivalent.
  • •Deep expertise in identity, typography, color, image-making, and motion, with fluency across digital, spatial, and emerging brand practices.
  • •Experience developing modular, adaptive, or machine-readable brand systems and embedding brand logic into tools and workflows.
Experience:15+ years
Skills:Systems thinkingCreative leadershipTaste and judgmentStrategic communicationTeam building
Tech Stack:Adobe Creative CloudFireflyGenerative AI

Company Brief

Adobe Systems
Provides creative, marketing, and document management software and cloud services, including Photoshop, Illustrator, Acrobat, and the Adobe Experience Cloud, serving creative professionals, enterprises, and governments worldwide.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1982
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