Performance Marketing (Paid Media), China

Airwallex
Shanghai
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication","Leadership","Problem-solving","Collaboration","Analytical thinking"]

Lead the China performance marketing strategy to drive awareness, demand, and pipeline for Airwallex in a data-driven, full-funnel program. Own media planning, budgeting, and ABM activations across Baidu, Tencent, ByteDance, Alibaba; partner with Marketing Ops and Sales to optimize conversion, attribution, and CRM integration, while localizing global campaigns for the Greater China market.

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Airwallex
Airwallex
6 months ago

Performance Marketing (Paid Media), China

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Last checked: 3 hours agoStatus: Live

Job Summary

Lead the China performance marketing strategy to drive awareness, demand, and pipeline for Airwallex in a data-driven, full-funnel program. Own media planning, budgeting, and ABM activations across Baidu, Tencent, ByteDance, Alibaba; partner with Marketing Ops and Sales to optimize conversion, attribution, and CRM integration, while localizing global campaigns for the Greater China market.
Location: Shanghai
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the China performance marketing strategy across awareness, demand, and pipeline acceleration programs aligned to regional and global GTM priorities.
  • •Build and manage quarterly and monthly media plans, budgets, and forecasts tied to pipeline coverage and revenue targets.
  • •Translate global positioning and campaigns into China-localized growth programs that resonate with regional segments, industries, and buyer personas.
  • •Lead end-to-end campaign execution across Baidu (search & display), Tencent (WeChat, WeCom, Tencent Ads), ByteDance (Douyin, Toutiao), Alibaba ecosystem, and professional/B2B platforms.
  • •Own platform relationships, optimization roadmaps, and beta/whitelist opportunities.

Key Requirements

  • •5+ years of experience in performance marketing, demand generation, or growth marketing in B2B, SaaS, FinTech, or enterprise technology environments.
  • •Deep hands-on expertise with China digital platforms (Baidu, Tencent/WeChat, ByteDance/Douyin, Alibaba ecosystem).
  • •Proven experience driving pipeline and revenue outcomes from paid media and ABM programs.
  • •Strong analytical skills with experience in multi-touch attribution, funnel analytics, and ROI modeling.
  • •Fluent in Mandarin and English (written and verbal).
Experience:5+ yearsB2bSaasFintechEnterprise technology
Skills:CommunicationLeadershipProblem-solvingCollaborationAnalytical thinking
Languages:MandarinEnglish
Tech Stack:BaiduWeChatDouyinToutiaoAlibabaCRMUTMAnalytics

Company Brief

Airwallex
Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Singapore, Singapore
Founded: 2015
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor