Programmatic Analyst

The New York Times
New York
Workplace: HybridFull timeUSD 75,000 - 88,000 annuallyFunction: Communications, PR & CommunityExperience: 2+ yearsEducation: bachelorsSkills: []

Support the growth of programmatic advertising revenue by partnering with supply-side partners and advising the sales team on programmatic performance. Serve as a subject-matter expert for NYT data ad products, collaborating with Business Analytics to analyze optimizations and opportunities. Manage programmatic platform operations, run deal and rule optimizations, maintain SSP and ad exchange relationships, and deploy improvements through testing header bidding, price rules, and deal capabilities.

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FursaFursa
The New York Times
The New York Times
1 month ago

Programmatic Analyst

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Support the growth of programmatic advertising revenue by partnering with supply-side partners and advising the sales team on programmatic performance. Serve as a subject-matter expert for NYT data ad products, collaborating with Business Analytics to analyze optimizations and opportunities. Manage programmatic platform operations, run deal and rule optimizations, maintain SSP and ad exchange relationships, and deploy improvements through testing header bidding, price rules, and deal capabilities.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Manage daily programmatic platform operations, including rule and deal optimizations, ad quality enforcement, and troubleshooting.
  • •Support sales and planning teams with deal creation and health checks to ensure performance.
  • •Partner with the Sales team to recommend programmatic inventory and targeting solutions.
  • •Maintain relationships with ad exchanges and supply-side platforms (SSPs).
  • •Act as an internal expert on programmatic business trends, new technologies, and best practices, including testing header bidding, price rules, and deal capabilities.

Pay and Benefits

Salary: USD 75,000 - 88,000 annually
Perks:MedicalDentalVision401kPaid LeaveParental Leave

Key Requirements

  • •BA or BS degree
  • •2+ years of experience in digital advertising or media
  • •1+ years working with DMPs, ad exchanges, agency trading desks, DSPs, and supply-side platforms (SSPs)
  • •Experience with reporting and data visualization tools such as Tableau, Double Verify, Mode, or STAQ
Experience:2+ yearsDigital advertisingMediaAd tech
Education:Bachelor's
Languages:English
Tech Stack:DMPsAd exchangesAgency trading desksDSPsSSPsTableauDouble VerifyModeSTAQHeader biddingReal-time biddingBehavioral targetingRetargetingCookie matchingViewabilityData visualizationTargeting solutions

Company Brief

The New York Times
Operates The New York Times, a global news organization delivering journalism across print and digital platforms, plus specialty sites like Wirecutter. Produces reporting, opinion, multimedia, and subscription-driven content covering national and international affairs.
Industry: News, Journalism & Broadcasting
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 1851
WebsiteLinkedIn