Account Activation Manager (m/w/d)

Stanley Black & Decker
Germany
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Analytical thinking","Structured working style","Communication skills"]

Develop and execute tailored activation strategies for e-commerce and key account customers, including product launches, promotions, and digital campaigns. Optimize digital visibility and conversion on customer platforms, support retail-media and performance marketing efforts, and use market/customer/performance data to identify growth opportunities. Partner closely with Sales, Brand Management, and E-commerce stakeholders to translate strategy into measurable results.

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Stanley Black & Decker
Stanley Black & Decker
22 hours ago

Account Activation Manager (m/w/d)

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Last checked: 5 hours agoStatus: Live

Job Summary

Develop and execute tailored activation strategies for e-commerce and key account customers, including product launches, promotions, and digital campaigns. Optimize digital visibility and conversion on customer platforms, support retail-media and performance marketing efforts, and use market/customer/performance data to identify growth opportunities. Partner closely with Sales, Brand Management, and E-commerce stakeholders to translate strategy into measurable results.
Location: Germany
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and implement customer-specific activation strategies for e-commerce and key accounts.
  • •Plan and steer product launches, promotions, and digital campaigns.
  • •Optimize digital visibility and conversion across customer platforms.
  • •Support retail-media and performance-marketing activities.
  • •Analyze market, customer, and performance data to identify growth opportunities and work with internal/external stakeholders.
Travel: Medium travel

Pay and Benefits

Perks:PensionLearning Budget

Key Requirements

  • •Completed degree in Business Administration, Marketing, Communications, or a comparable field.
  • •Several years of experience in marketing, trade marketing, e-commerce, or customer activation.
  • •Strong understanding of e-commerce platforms, customer journeys, and omnichannel activation.
  • •Experience with Digital Shelf Management, performance marketing, and KPI tracking.
  • •Very good German and English skills; strong communication, analytical thinking, and structured working style.
Education:
Skills:Analytical thinkingStructured working styleCommunication skills
Languages:GermanEnglish

Company Brief

Stanley Black & Decker
Designs and manufactures hand tools, power tools, storage products, and industrial equipment for professional, industrial, and consumer customers. The company also provides engineered fastening, security, and infrastructure solutions through a portfolio of well-known brands.
Industry: Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New Britain, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
Website