Traffic and Loyalty Manager - W.I. Simonson Mercedes Benz

Sonic Automotive
Santa Monica
Workplace: OnsiteFull timeUSD 120,000 - 180,000 annuallyFunction: SalesExperience: 1+ yearsSkills: ["Communication","Relationship building","Organizational skills","Time management","Multi-tasking"]

Build dealership and brand loyalty by actively engaging previous lease and loan customers so they return to lease or purchase new vehicles. Manage daily outbound communication across phone, email, and text, follow defined retention processes, and deliver a VIP experience. Monitor and report guest outreach and retention outcomes, use current vehicle ownership details to recommend end-of-term solutions, and schedule pre-inspections and test drives to support replacement lease/loan or cash decisions.

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Sonic Automotive
Sonic Automotive
6 days ago

Traffic and Loyalty Manager - W.I. Simonson Mercedes Benz

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Build dealership and brand loyalty by actively engaging previous lease and loan customers so they return to lease or purchase new vehicles. Manage daily outbound communication across phone, email, and text, follow defined retention processes, and deliver a VIP experience. Monitor and report guest outreach and retention outcomes, use current vehicle ownership details to recommend end-of-term solutions, and schedule pre-inspections and test drives to support replacement lease/loan or cash decisions.
Location: Santa Monica
Workplace: Onsite
Employment Type: Full time
Job Function: Sales
Seniority: Mid level

Key Responsibilities

  • •Directly contact previous lease and loan customers using phone, email, and text to communicate lease/loan end information.
  • •Follow dealership loyalty retention processes and continuously follow up with customers ahead of maturity/end-of-contract dates.
  • •Deliver a VIP experience and use current vehicle ownership details (vehicle type, monthly payment) to provide end-of-term solutions.
  • •Present replacement payment options (lease, loan, cash) and ensure the dealership meets retention goals for Financial Services and/or OEM targets.
  • •Track guest contacts and outcomes, and schedule appointments for pre-inspections and vehicle test drives.

Pay and Benefits

Salary: USD 120,000 - 180,000 annually
Perks:Health InsuranceDentalVisionHsa401kPaid Leave

Key Requirements

  • •Minimum 1 year automotive retail experience.
  • •Proficiency in CDK CRM (Elead) and the ability to work within multiple systems (CRM, OEM financial platform, retention sites).
  • •Exceptional written and verbal communication skills with the ability to build strong internal and external relationships.
  • •Ability to set priorities, multi-task, achieve goals, and demonstrate adaptability to change.
  • •Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.
Experience:1+ yearsAutomotive retail
Skills:CommunicationRelationship buildingOrganizational skillsTime managementMulti-tasking
Licenses:Valid driver's license
Languages:English
Tech Stack:CDK CRMEleadCRMMicrosoft WordMicrosoft ExcelMicrosoft PowerPointOutlook

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Sonic Automotive
Operates as an automotive retailer owning and operating new and used vehicle dealerships, providing vehicle service, repair, parts, and financing solutions across the United States.
Industry: Retail (Offline)
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Charlotte, United States
Founded: 1997
WebsiteLinkedIn