Social Lead

Luma
Redwood City
Workplace: HybridFull timeUSD 220,000 - 290,000 annuallyFunction: Administration & Executive AssistanceExperience: 10+ yearsSkills: ["Leadership","Strategic thinking","Editorial judgment","Aesthetic taste","Ownership"]

Own the end-to-end social strategy for a frontier AI brand, shaping audience architecture, content pillars, platform roles, and editorial standards. Build and lead the social team and coordinate agency/creator partners into one content engine. Guide audience evolution from AI enthusiasts to the global creative class, set the creative bar, act as the senior social voice with executives/Brand/Product, and drive performance through measurement and resource reallocation.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Luma
Luma
1 week ago

Social Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own the end-to-end social strategy for a frontier AI brand, shaping audience architecture, content pillars, platform roles, and editorial standards. Build and lead the social team and coordinate agency/creator partners into one content engine. Guide audience evolution from AI enthusiasts to the global creative class, set the creative bar, act as the senior social voice with executives/Brand/Product, and drive performance through measurement and resource reallocation.
Location: Redwood City
Workplace: Hybrid
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Own end-to-end social strategy across every platform, including audience architecture, content pillars, platform roles, and editorial standards.
  • •Build and lead the social team, hiring/developing creatives and admins and coordinating agency and creator partners.
  • •Lead audience evolution from AI enthusiasts to the global creative class while preserving the community.
  • •Set the creative bar through daily editorial decisions on what to post and what to deprioritize.
  • •Partner with executive leadership, Product, and Brand to translate company strategy into content strategy and drive performance through measurement and resource reallocation.

Pay and Benefits

Salary: USD 220,000 - 290,000 annually
Equity and Bonus:Equity

Key Requirements

  • •10+ years of professional experience in social media, content, or brand marketing, including several years leading teams and owning strategy and execution.
  • •Built social organizations end-to-end by hiring social teams and managing agencies/creator rosters, with experience creating content engines from scratch.
  • •Demonstrated aesthetic taste and platform fluency, with judgment to direct creative work at the highest level.
  • •Experience navigating audience pivots, repositioning, or category creation while growing a new audience without damaging the existing community.
  • •High agency and comfort with ambiguity—setting direction without a playbook and taking ownership of outcomes.
Experience:10+ yearsGenerative AICreative softwareVideoTech brandsB2BEnterpriseCreator/influencer marketing
Skills:LeadershipStrategic thinkingEditorial judgmentAesthetic tasteOwnership

Company Brief

Luma
Develops AI-powered tools for capturing, editing, and rendering high-quality 3D scenes from photos and videos, enabling creators to generate photorealistic 3D assets and spatial experiences.
Industry: AR/VR & Spatial Computing
Website