PR Manager, ASEAN

Snowflake
Singapore
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 8-10 yearsEducation: bachelorsSkills: ["Strategic communication","Writing","Editing","Storytelling","Project management"]

Develop and execute integrated PR programs for Snowflake across ASEAN, positioning the company’s AI Data Cloud leadership through thought leadership, media and analyst relations, and customer/partner storytelling. Partner with executives and cross-functional teams to translate complex AI and data trends into compelling narratives, manage local PR agencies, and lead industry-focused communications and content that reinforces Snowflake’s reputation as a leader in data and AI.

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Snowflake
Snowflake
2 months ago

PR Manager, ASEAN

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Job Summary

Develop and execute integrated PR programs for Snowflake across ASEAN, positioning the company’s AI Data Cloud leadership through thought leadership, media and analyst relations, and customer/partner storytelling. Partner with executives and cross-functional teams to translate complex AI and data trends into compelling narratives, manage local PR agencies, and lead industry-focused communications and content that reinforces Snowflake’s reputation as a leader in data and AI.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Develop and execute integrated communications programs across ASEAN to showcase the AI Data Cloud’s impact
  • •Drive thought leadership by identifying regional and industry opportunities and creating content with executives and SMEs
  • •Lead media and analyst relations by building relationships, pitching story angles, and managing local PR agencies
  • •Create and drive customer and partner storytelling across press releases, earned media, interviews, podcasts, and speaking opportunities
  • •Serve as communications lead for industry-focused campaigns and support product launches, regional campaigns, and day-to-day media engagement

Key Requirements

  • •8–10 years of public relations experience in B2B technology, in-house or at a PR agency
  • •Experience supporting key industries including financial services, retail/CPG, media/entertainment, healthcare, manufacturing, telecommunications, or public sector
  • •Strong relationships with business, technology, and industry media, plus analysts across ASEAN
  • •Proven ability to develop strategic narratives, identify newsworthy stories, prepare spokespeople, and deliver measurable outcomes
  • •Exceptional writing, editing, and storytelling skills, with strong project management to manage multiple priorities
Experience:8-10 yearsB2B technology
Education:Bachelor's
Skills:Strategic communicationWritingEditingStorytellingProject management
Tech Stack:AI Data Cloud

Company Brief

Snowflake
Provides a cloud-native data platform for data warehousing, data engineering, data science, and analytics, enabling organizations to store, process, and share large-scale data across multiple cloud providers with elastic scalability and performance.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Bozeman, United States
Founded: 2012
WebsiteLinkedIn