Staff Copywriter

Retool
United States
Workplace: RemoteFull timeUSD 157,000 - 235,000 annuallyFunction: Content & Editorial (Writing/Editing)Experience: 10+ yearsSkills: ["Communication","Collaboration","Self-starter","Prioritization","Creativity"]

Create and refine Retool’s brand voice and tone across end-to-end content experiences, partnering with design, marketing, product, and engineering. Write copy for web, campaigns, events, in-product moments, and more while maintaining a flexible voice system that scales. Translate technical concepts into clear, compelling language for a technical audience, collaborate with external partners, and iterate using research to strengthen brand consistency globally.

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Retool
Retool
1 day ago

Staff Copywriter

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Create and refine Retool’s brand voice and tone across end-to-end content experiences, partnering with design, marketing, product, and engineering. Write copy for web, campaigns, events, in-product moments, and more while maintaining a flexible voice system that scales. Translate technical concepts into clear, compelling language for a technical audience, collaborate with external partners, and iterate using research to strengthen brand consistency globally.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Partner with design, marketing, product, and engineering to create brand experiences across retool.com, campaigns, events, and in-product experiences.
  • •Write copy end-to-end and maintain/expand a flexible voice and tone system that scales for the business.
  • •Collaborate with the brand team to define how Retool’s voice is expressed across experiences from concept through execution.
  • •Translate technical concepts into clear, compelling language in a way that earns user respect without jargon.
  • •Brief and collaborate with external partners (content, video, editorial, campaigns) and provide thoughtful feedback in critiques and reviews.

Pay and Benefits

Salary: USD 157,000 - 235,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401k

Key Requirements

  • •Minimum of 10 years of in-house or agency copywriting experience.
  • •Experience with brand writing elements such as headline craft, narrative structure, and editorial standards, including how copy works within different layout considerations.
  • •A creative focus on writing across multiple surfaces (web, print/digital campaigns, video, product, etc.).
  • •Demonstrated passion for brand voice through a portfolio, including execution with voice and tone systems.
  • •Strong collaboration and communication skills, with the ability to translate complex technical concepts into clear, compelling language for a technical audience.
Experience:10+ years
Skills:CommunicationCollaborationSelf-starterPrioritizationCreativity

Company Brief

Retool
Provides a low-code platform for building internal tools and business applications, enabling developers and teams to assemble UIs on top of databases and APIs to accelerate operational workflows.
Industry: Developer Tools
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2017
WebsiteLinkedIn