Principal Marketing Specialist

Lead ABM and pursuit marketing for high-value accounts by designing targeted campaigns and personalized content that drive engagement, pipeline, and long-term relationships. Partner with sales and portfolio teams across APAC and global stakeholders to develop pursuit campaigns aligned to deal objectives and timelines. Use account intelligence and performance analytics to optimize marketing strategy, while creating assets like case studies, whitepapers, and presentations and coordinating across GTM, demand generation, and customer success.