Account Based Marketing (ABM) Manager - Nordics

Autodesk
Sweden, Norway
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Strategic thinking","Cross-functional collaboration","Stakeholder influence","Communication","Analytical thinking"]

Develop and lead targeted ABM strategies for a Nordics portfolio of high-value accounts, partnering closely with Nordic Sales and cross-functional teams across Marketing, Customer Success, Operations, and partners. Create personalised 1:1 and 1:few programmes using account intelligence and intent signals to trigger next-best actions across the customer journey. Measure engagement and pipeline impact, run performance reviews, and continuously optimise account-based programmes to drive revenue outcomes across Sweden, Norway, and Denmark.

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Autodesk
Autodesk
1 day ago

Account Based Marketing (ABM) Manager - Nordics

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Last checked: 8 hours agoStatus: Live

Job Summary

Develop and lead targeted ABM strategies for a Nordics portfolio of high-value accounts, partnering closely with Nordic Sales and cross-functional teams across Marketing, Customer Success, Operations, and partners. Create personalised 1:1 and 1:few programmes using account intelligence and intent signals to trigger next-best actions across the customer journey. Measure engagement and pipeline impact, run performance reviews, and continuously optimise account-based programmes to drive revenue outcomes across Sweden, Norway, and Denmark.
Location: Sweden, Norway
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Partner with Nordic Sales leadership and account teams to identify and prioritise strategic accounts based on revenue potential, fit, intent signals, and opportunity data.
  • •Co-create integrated account and account-group plans, including objectives, buying-group strategies, engagement journeys, messaging, campaign calendars, and next-best actions.
  • •Design and deliver personalised 1:1 and 1:few ABM programmes across digital, content, events, executive engagement, SDR, customer, and partner channels.
  • •Use intent, engagement, product, opportunity, install-base, and relationship signals to trigger relevant plays and guide marketing and sales activity.
  • •Measure and communicate performance against objectives (engagement, buying-group coverage, pipeline creation/influence, conversion, expansion, and account-level revenue) and optimise based on reviews.

Key Requirements

  • •BA/B.Comm (or equivalent) in Marketing, Communications, or a related field, or equivalent relevant work experience.
  • •8+ years of experience in B2B marketing, key-account marketing, account-based marketing, demand generation, or a closely related discipline.
  • •Demonstrated experience developing and executing marketing programmes for strategic or enterprise accounts.
  • •Understanding of Nordics go-to-market dynamics, particularly Sweden, Norway, and Denmark.
  • •Fluency in Swedish and English with excellent written and verbal communication skills.
Experience:8+ yearsB2B marketingAccount-based marketingDemand generationEnterprise marketing
Education:Bachelor's in Marketing, Communications, or a related field
Skills:Strategic thinkingCross-functional collaborationStakeholder influenceCommunicationAnalytical thinking
Languages:SwedishEnglish
Tech Stack:6senseAllocadiaMarketoChatGPTClaude

Company Brief

Autodesk
Provides design and engineering software for architecture, construction, manufacturing, media, and entertainment industries, offering CAD, BIM, and 3D modeling tools to enable product and infrastructure design workflows.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Rafael, United States
Founded: 1982
Glassdoor
Glassdoor: 3.9
WebsiteLinkedInGlassdoor