Senior User Acquisition Manager ( Google Ads )

Welltech
Poland, Warsaw, Cyprus, Ukraine
Workplace: RemoteFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 4+ yearsSkills: ["Analytical","Autonomous","Proactive","Teamwork","Communication"]

We are seeking a Senior User Acquisition Manager to own and optimize large-scale Google Ads campaigns for a DTC wellness product portfolio. You’ll lead creative testing, build advanced campaign structures, monitor KPIs, and drive growth with a data-driven approach across Display, Demand Gen, and YouTube, managing a multi-million dollar budget in a remote, fast-paced team.

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FursaFursa
Welltech
Welltech
7 months ago

Senior User Acquisition Manager ( Google Ads )

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Last checked: 13 hours agoStatus: Live

Job Summary

We are seeking a Senior User Acquisition Manager to own and optimize large-scale Google Ads campaigns for a DTC wellness product portfolio. You’ll lead creative testing, build advanced campaign structures, monitor KPIs, and drive growth with a data-driven approach across Display, Demand Gen, and YouTube, managing a multi-million dollar budget in a remote, fast-paced team.
Location: Poland, Warsaw, Cyprus, Ukraine
Workplace: Remote
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead high-volume creative testing at scale and translate performance trends into scalable assets with the creative team.
  • •Run and scale high-budget Google Ads campaigns (mid–7 figures annually) focused on Demand Gen, GDA, and YouTube to meet ROI targets.
  • •Build and test sophisticated campaign structures, bid strategies, and audience architectures using segmentation and first-party data.
  • •Monitor all performance KPIs in Google Ads and BI tools, turning data into actionable growth decisions.
  • •Proactively recommend UX/funnel improvements based on data and user behavior.

Key Requirements

  • •4+ years of hands-on Google Ads experience with strong results in DTC, with a track record of managing $1M+ budgets and scaling accounts while maintaining CAC/LTV targets.
  • •Deep hands-on knowledge of all Google Ads campaign types, with expertise in Demand Gen, GDA, YouTube; familiarity with other DSPs like Applovin is a plus.
  • •Proven experience in structured, high-volume creative testing and turning winners into scalable frameworks.
  • •Strong grasp of visual creative formats and how to craft high-performing creatives that win at scale.
  • •Proficiency in UX/ funnel improvements and data-driven decision making (using Excel, GA4, Tableau/BI tools)
Experience:4+ yearsE-commerceDigital advertisingDirect-to-consumer
Skills:AnalyticalAutonomousProactiveTeamworkCommunication
Languages:English
Tech Stack:Google AdsExcelTableauGA4BI tools

Company Brief

Welltech
Develops digital wellbeing and health technology solutions aimed at improving employee and consumer wellness through software platforms, monitoring tools, and personalized health programs integrated with corporate wellbeing initiatives.
Industry: Wellness & Preventive Health
Website