2 days ago

Marketing Lead, TikTok Shop (eCommerce, Malaysia)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 minutes agoStatus: Live

Job Summary

Own and drive end-to-end integrated country-level marketing campaigns to accelerate GMV growth, merchant success, and user engagement in Malaysia. Lead Malaysia consumer and business marketing strategy, set campaign success metrics (traffic, conversion, ROI, GMV), and continuously optimize using data and post-campaign analysis. Manage and develop a team of 10 across campaign planning, media, events/partnerships, and content, while coordinating closely with commercial, product, and regional stakeholders.

Location: Kuala Lumpur

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Lead and develop Malaysia country-level integrated consumer marketing strategies and campaign plans across digital, social, content, media, and experiential channels.
•Own Malaysia business marketing strategy to enhance platform influence and merchant satisfaction, including GTM efficiency improvements and key policy/campaign execution.
•Define campaign success metrics (traffic growth, conversion, ROI, GMV contribution) and use data insights to continuously optimize performance.
•Drive post-campaign analysis to improve future strategies and campaign efficiency.
•Lead and develop a team of 10 marketing professionals and coordinate planning, execution, and reporting with cross-functional teams and partners.

Key Requirements

•Bachelor’s degree in Marketing, Business, Communications, or a related field.
•5+ years of experience in brand, growth, or integrated marketing roles in eCommerce, tech platforms, digital marketplaces, or high-growth consumer internet.
•Proven experience leading large-scale marketing campaigns that drive measurable business growth (e.g., GMV, user volume, conversion improvements).
•Team lead/management experience is required, with ability to develop high-performing teams.
•Experience managing cross-functional stakeholders across commercial, product, and operations teams.

Experience:5+ yearsECommerceTech platformsDigital marketplacesConsumer internetCreator marketingInfluencer campaignsSocial commerce

Education:Bachelor's in Marketing, Business, Communications, or related field

Skills:Stakeholder managementTeam leadershipData-driven optimizationCampaign planningCross-functional collaboration

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Marketing Lead, TikTok Shop (eCommerce, Malaysia)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 minutes agoStatus: Live

Job Summary

Location: Kuala Lumpur

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Lead and develop Malaysia country-level integrated consumer marketing strategies and campaign plans across digital, social, content, media, and experiential channels.
•Own Malaysia business marketing strategy to enhance platform influence and merchant satisfaction, including GTM efficiency improvements and key policy/campaign execution.
•Define campaign success metrics (traffic growth, conversion, ROI, GMV contribution) and use data insights to continuously optimize performance.
•Drive post-campaign analysis to improve future strategies and campaign efficiency.
•Lead and develop a team of 10 marketing professionals and coordinate planning, execution, and reporting with cross-functional teams and partners.

Key Requirements

•Bachelor’s degree in Marketing, Business, Communications, or a related field.
•5+ years of experience in brand, growth, or integrated marketing roles in eCommerce, tech platforms, digital marketplaces, or high-growth consumer internet.
•Proven experience leading large-scale marketing campaigns that drive measurable business growth (e.g., GMV, user volume, conversion improvements).
•Team lead/management experience is required, with ability to develop high-performing teams.
•Experience managing cross-functional stakeholders across commercial, product, and operations teams.

Experience:5+ yearsECommerceTech platformsDigital marketplacesConsumer internetCreator marketingInfluencer campaignsSocial commerce

Education:Bachelor's in Marketing, Business, Communications, or related field

Skills:Stakeholder managementTeam leadershipData-driven optimizationCampaign planningCross-functional collaboration

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn