Senior Manager, Enterprise Marketing

SimplePractice
United States
Workplace: OnsiteFull timeUSD 135,120 - 168,900 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Communication","Leadership","Problem-solving","Collaboration","Writing"]

Lead enterprise marketing initiatives to shape go-to-market strategy for an early-stage enterprise segment, translating product positioning into channel campaigns and high-impact experiences that engage executive buyers across payer organizations, health plans, and partners.

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FursaFursa
SimplePractice
SimplePractice
2 months ago

Senior Manager, Enterprise Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Lead enterprise marketing initiatives to shape go-to-market strategy for an early-stage enterprise segment, translating product positioning into channel campaigns and high-impact experiences that engage executive buyers across payer organizations, health plans, and partners.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Partner with the GM of Enterprise and Senior Manager, PMM to define go-to-market priorities and identify the highest-leverage marketing opportunities
  • •Build and execute campaigns geared towards payers, employers, health care delivery systems, and partner ecosystems
  • •Translate product positioning (developed by Product Marketing) into a focused, channel-level marketing strategy
  • •Make clear tradeoffs on where to invest (events, campaigns, thought leadership, press etc.) based on impact rather than volume
  • •Design and execute high-impact marketing programs that engage and influence enterprise buyers
  • •Bring enterprise strategy to life through events, campaigns, and targeted experiences
  • •Ensure all programs are cohesive, high-quality, and aligned to core messaging
  • •Partner with Product Marketing to bring enterprise positioning and core collateral to life across channels and programs
  • •Adapt core narratives and assets for specific use cases (events, campaigns, executive audiences, etc.)
  • •Ensure messaging is applied consistently and effectively across all enterprise touchpoints
  • •Own the strategy and execution for enterprise events, including industry conferences and executive-level experiences (e.g., dinners, roundtables)
  • •Identify where we should show up and why, balancing visibility, access, and ROI
  • •Develop compelling event narratives and materials that resonate with senior buyers
  • •Partner with the web team to stand up enterprise-focused landing pages
  • •Own messaging and structure to ensure clarity and relevance for enterprise audiences
  • •Serve as the primary interface between Enterprise and the broader marketing organization (Creative, Lifecycle, Paid, Web, Product Marketing, Events, Community)
  • •Drive alignment and execution across teams, often navigating competing priorities and limited bandwidth
  • •Advocate for enterprise needs while working collaboratively to get work done

Pay and Benefits

Salary: USD 135,120 - 168,900 annually
Perks:Health Insurance401kDentalVisionLife InsuranceErgsSummer Fridays

Key Requirements

  • •7+ years of experience in B2B enterprise marketing, with direct experience marketing to payer organizations, health plans, or similar enterprise healthcare buyers (required)
  • •Experience operating in early-stage, zero-to-one, or new segment build environments
  • •Proven ability to independently build and execute marketing programs in ambiguous environments
  • •Strong strategic thinking paired with a bias for action—you can define the plan and execute it yourself
  • •Exceptional writing and storytelling skills, especially for executive audiences
Experience:7+ yearsHealthcareSaaS
Skills:CommunicationLeadershipProblem-solvingCollaborationWriting
Languages:English
Tech Stack:Digital marketingContent marketingLanding pagesEvents

Company Brief

SimplePractice
Provides practice management and telehealth software for behavioral health and wellness professionals, offering scheduling, billing, documentation, and secure telehealth services to streamline clinical workflows.
Industry: HealthTech
Headquarters: Lehi, United States
Founded: 2012
WebsiteLinkedIn