Senior Event Planner, Global Events & Activations

Sony Interactive Entertainment
San Mateo
Workplace: HybridFull timeUSD 146,400 - 219,600 annuallyFunction: Solutions Engineering & Sales EngineeringExperience: 8+ yearsSkills: ["Stakeholder management","Agency management","Creative development","Production leadership","Risk assessment"]

Own end-to-end development of global event and activation initiatives for assigned campaigns, from briefing and agency management through production, rollout, and post-event evaluation. Translate marketing objectives into world-class live experiences that support commercial goals, strengthen brand perception, and engage players. Partner across Global Marketing, Studios, PR, Social, Partnerships, Influencer, and Territory teams, while ensuring governance, risk assessments, and KPI-driven continuous improvement.

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Sony Interactive Entertainment
Sony Interactive Entertainment
4 days ago

Senior Event Planner, Global Events & Activations

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Own end-to-end development of global event and activation initiatives for assigned campaigns, from briefing and agency management through production, rollout, and post-event evaluation. Translate marketing objectives into world-class live experiences that support commercial goals, strengthen brand perception, and engage players. Partner across Global Marketing, Studios, PR, Social, Partnerships, Influencer, and Territory teams, while ensuring governance, risk assessments, and KPI-driven continuous improvement.
Location: San Mateo
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Lead assigned activation initiatives for global marketing campaigns (often U.S.-focused) from briefing through delivery and evaluation, turning objectives into actionable plans.
  • •Partner with multiple marketing and business teams to define the events’ role in go-to-market plans and identify opportunities for creators, content, and earned media.
  • •Develop event briefs and guide agencies from concept through programming, production, and live delivery while balancing ambition with budget, timeline, and feasibility.
  • •Manage agencies, suppliers, budgets, statements of work, schedules, and onsite or technical operations to deliver high-quality experiences.
  • •Present activation frameworks to territory teams, review local proposals, and ensure programs meet Creative, Legal, Corporate Security, and Health & Safety requirements with risk assessments and operational plans; define KPIs and lead post-event reporting.

Pay and Benefits

Salary: USD 146,400 - 219,600 annually
Perks:MedicalDentalVision401kPaid LeaveWellness StipendEmployee Discounts

Key Requirements

  • •Approximately 8+ years of relevant experience in experiential marketing, events, or production within gaming, entertainment, media, or technology.
  • •Proven experience leading global experiential campaigns from strategy and creative development through production, rollout, and evaluation.
  • •Strong integrated marketing, stakeholder, and agency management skills, including influencing senior partners and building trusted relationships.
  • •Commercial awareness and production expertise across budgets, suppliers, governance, risk assessments, and Health & Safety requirements.
  • •Ability to balance strategic thinking and creative ambition with operational feasibility, timelines, and business priorities.
Experience:8+ yearsGamingEntertainmentMediaTechnology
Skills:Stakeholder managementAgency managementCreative developmentProduction leadershipRisk assessment

Company Brief

Sony Interactive Entertainment
Develops and publishes PlayStation hardware, software, and digital services, operating the PlayStation platform and ecosystem for gaming, entertainment, and network services worldwide.
Industry: Gaming
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: San Mateo, United States
Founded: 1993
WebsiteLinkedIn