Senior Associate -Content Marketing

Inmobi
Bengaluru
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 2-4 yearsEducation: bachelorsSkills: ["Writing","Editing","Research","Storytelling","Collaboration"]

Own APAC content marketing for InMobi Advertising’s social presence, from content strategy and page management to organic performance reporting and employee advocacy programs. Create compelling, accurate content across blogs, case studies, web pages, emails, ads, reports, and search descriptions, supported by strong SEO/SEM, PPC thinking, and research. Collaborate with sales, client services/solutions, design, digital, and product marketing to repurpose content into multi-channel assets.

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FursaFursa
Inmobi
Inmobi
4 hours ago

Senior Associate -Content Marketing

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Job Summary

Own APAC content marketing for InMobi Advertising’s social presence, from content strategy and page management to organic performance reporting and employee advocacy programs. Create compelling, accurate content across blogs, case studies, web pages, emails, ads, reports, and search descriptions, supported by strong SEO/SEM, PPC thinking, and research. Collaborate with sales, client services/solutions, design, digital, and product marketing to repurpose content into multi-channel assets.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the APAC side of InMobi Advertising’s social media presence, including content strategy, page management, and organic performance reporting.
  • •Drive employee advocacy on social media by creating and executing an advocacy calendar with the business team.
  • •Communicate offerings through pointed, accurate content across blogs, case studies, web pages, emails, ads, reports, search descriptions, and collateral as needed.
  • •Research and stay current on industry trends and content/marketing writing developments; develop product knowledge for a fast-growing technology brand.
  • •Repurpose content into multi-channel assets and take complete ownership of projects while collaborating with sales, client services/solutions, design, digital, and product marketing teams.

Key Requirements

  • •Bachelor’s degree in Business, Journalism, English, Communications, or a related field.
  • •2–4 years of experience writing B2B2C marketing content with knowledge of advertising, branding, and ad tech.
  • •Ability to create long-form and short-form content supported by SEO/SEM optimization and a PPC strategy.
  • •Comfort working with multiple input sources (including AI tools) and iterating based on constructive feedback.
  • •Excellent writing, editing, and research skills.
Experience:2-4 years
Education:Bachelor's
Skills:WritingEditingResearchStorytellingCollaboration
Languages:English
Tech Stack:SEOSEMPPCSocial mediaGEOAEOAI tools

Company Brief

Inmobi
InMobi is a global mobile advertising and discovery platform that helps brands and app developers reach and engage audiences through programmatic advertising, monetization solutions, and data-driven targeting across mobile devices.
Industry: Advertising Media Groups
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Series E+
Headquarters: Bengaluru, India
Founded: 2007
WebsiteLinkedIn