Marketing Data Engineer

Visa
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5-8 yearsEducation: bachelorsSkills: ["Problem-solving","Analytical thinking","Collaboration","Communication","Self-starter"]

Build and maintain marketing data pipelines in Hadoop using PySpark and Spark SQL to support measurement, experimentation, and reporting. Create first-party measurement and Marketing Mix Modeling (MMM) data flows for A/B testing and geo-based experiments. Enable CRM/CDP analytics by managing data flows, audience segmentation, identity resolution, and privacy-compliant tokenization. Ensure data quality with automated validation and anomaly detection, and collaborate with Marketing, Data Science, and Analytics teams to deliver campaign insights and dashboards.

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FursaFursa
Visa
Visa
3 days ago

Marketing Data Engineer

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Build and maintain marketing data pipelines in Hadoop using PySpark and Spark SQL to support measurement, experimentation, and reporting. Create first-party measurement and Marketing Mix Modeling (MMM) data flows for A/B testing and geo-based experiments. Enable CRM/CDP analytics by managing data flows, audience segmentation, identity resolution, and privacy-compliant tokenization. Ensure data quality with automated validation and anomaly detection, and collaborate with Marketing, Data Science, and Analytics teams to deliver campaign insights and dashboards.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build and maintain marketing data pipelines in Hadoop environments using PySpark to extract, transform, and load marketing data.
  • •Support first-party measurement and experimentation, including A/B testing, incrementality testing, and lift measurement for geo-based and MMM initiatives.
  • •Manage CRM and CDP analytics workflows by building audience segments, supporting personalization, and maintaining unified customer profiles.
  • •Develop data quality frameworks with automated validation checks and anomaly detection to ensure accuracy and privacy compliance.
  • •Create automated workflows and dashboards for campaign reporting and marketing performance, partnering cross-functionally to translate requirements into technical solutions.

Key Requirements

  • •Build and maintain marketing data pipelines using Python, PySpark, and Spark SQL in Hadoop environments.
  • •Advanced SQL skills for complex data manipulation and analytics.
  • •Experience with Hadoop ecosystem components including HDFS, Hive, and YARN.
  • •Use data orchestration tools such as Airflow, Oozie, or similar.
  • •Support experimentation and marketing measurement (A/B testing, incrementality testing, lift measurement) and marketing audience deployment workflows.
Experience:5-8 yearsMarketing technologyMarketing analyticsData engineeringBig dataMarketing automationB2B
Education:Bachelor's in Computer Science, Data/CRM Data Analytics, marketing technology, audience strategy or related field
Skills:Problem-solvingAnalytical thinkingCollaborationCommunicationSelf-starter
Languages:English
Tech Stack:PythonPySparkSpark SQLSQLHadoopHDFSHiveYARNAirflowOozieWebEngageAdobe CampaignSalesforce Marketing CloudTableauPower BIGoogle Data StudioExcelPowerPointQlikViewGDPR

Company Brief

Visa
Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1958
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor