Product Marketing Director - EMEA

Workiva
London, United Kingdom, Netherlands, Ireland, Amsterdam
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Communication","Leadership","Influence","Storytelling","Collaboration"]

Strategic, hands-on Product Marketing Director responsible for owning product marketing in one of Workiva’s core areas across EMEA (Finance, GRC, or Industry). You’ll translate buyer insights into differentiated positioning and sales assets, lead end-to-end GTM and revenue impact, collaborate with Sales, Product and Enablement, and bring market feedback into product direction across multiple EMEA countries.

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Workiva
Workiva
4 months ago

Product Marketing Director - EMEA

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Job Summary

Strategic, hands-on Product Marketing Director responsible for owning product marketing in one of Workiva’s core areas across EMEA (Finance, GRC, or Industry). You’ll translate buyer insights into differentiated positioning and sales assets, lead end-to-end GTM and revenue impact, collaborate with Sales, Product and Enablement, and bring market feedback into product direction across multiple EMEA countries.
Location: London, United Kingdom, Netherlands, Ireland, Amsterdam
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Define and own the market narrative by building differentiated messaging and positioning for EMEA buyers in your solution area.
  • •Own the GTM strategy end-to-end for your solution area, from launch planning through revenue impact, and develop battlecards and sales tools to help reps win deals.
  • •Create and maintain sales assets and enablement materials—including first-call decks, solution content decks, data sheets, and sales plays.
  • •Author and review content for campaigns, webinars, events, and demand generation programs; arm field teams with training, content, and insights for multiple EMEA countries.
  • •Bring customer and competitive insights back into the business to shape regional strategy and global product direction, and engage with customers through events and thought leadership
Travel: Medium travel

Key Requirements

  • •10+ years of experience in B2B product marketing or related functions in the SaaS industry
  • •Bachelor’s Degree in marketing or a related field
  • •Familiarity with European regulatory environments and experience running GTM across multiple countries
  • •Storytelling: ability to translate complex, technical products, including AI, into clear, compelling, differentiated value
  • •Cross-functional influence: ability to align Sales, Product, Enablement, and Customer Success behind a shared plan
Experience:10+ yearsSaaSB2BEnterprise softwareGRCFinance
Education:Bachelor's
Skills:CommunicationLeadershipInfluenceStorytellingCollaboration
Tech Stack:AI

Company Brief

Workiva
Provides a cloud-based platform for connected reporting, compliance, and financial data collaboration. Workiva streamlines SEC reporting, ESG disclosures, and enterprise risk and compliance workflows for large organizations across industries.
Industry: RegTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Ames, United States
Founded: 2008
WebsiteLinkedIn