Workiva

2 months ago

Product Marketing Director - EMEA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Strategic, hands-on Product Marketing Director responsible for owning product marketing in one of Workiva’s core areas across EMEA (Finance, GRC, or Industry). You’ll translate buyer insights into differentiated positioning and sales assets, lead end-to-end GTM and revenue impact, collaborate with Sales, Product and Enablement, and bring market feedback into product direction across multiple EMEA countries.

Location: London, Amsterdam

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Define and own the market narrative by building differentiated messaging and positioning for EMEA buyers in your solution area.
•Own the GTM strategy end-to-end for your solution area, from launch planning through revenue impact, and develop battlecards and sales tools to help reps win deals.
•Create and maintain sales assets and enablement materials—including first-call decks, solution content decks, data sheets, and sales plays.
•Author and review content for campaigns, webinars, events, and demand generation programs; arm field teams with training, content, and insights for multiple EMEA countries.
•Bring customer and competitive insights back into the business to shape regional strategy and global product direction, and engage with customers through events and thought leadership

Travel: Medium travel

Key Requirements

•10+ years of experience in B2B product marketing or related functions in the SaaS industry
•Bachelor’s Degree in marketing or a related field
•Familiarity with European regulatory environments and experience running GTM across multiple countries
•Storytelling: ability to translate complex, technical products, including AI, into clear, compelling, differentiated value
•Cross-functional influence: ability to align Sales, Product, Enablement, and Customer Success behind a shared plan

Experience:10+ yearsSaaSB2BEnterprise softwareGRCFinance

Education:Bachelor's

Skills:CommunicationLeadershipInfluenceStorytellingCollaboration

Tech Stack:AI

Company Brief

Workiva

Provides a cloud-based platform for connected reporting, compliance, and financial data collaboration. Workiva streamlines SEC reporting, ESG disclosures, and enterprise risk and compliance workflows for large organizations across industries.

Industry: RegTech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Ames, United States

Founded: 2008

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

Workiva

2 months ago

Product Marketing Director - EMEA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: London, Amsterdam

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Define and own the market narrative by building differentiated messaging and positioning for EMEA buyers in your solution area.
•Own the GTM strategy end-to-end for your solution area, from launch planning through revenue impact, and develop battlecards and sales tools to help reps win deals.
•Create and maintain sales assets and enablement materials—including first-call decks, solution content decks, data sheets, and sales plays.
•Author and review content for campaigns, webinars, events, and demand generation programs; arm field teams with training, content, and insights for multiple EMEA countries.
•Bring customer and competitive insights back into the business to shape regional strategy and global product direction, and engage with customers through events and thought leadership

Travel: Medium travel

Key Requirements

•10+ years of experience in B2B product marketing or related functions in the SaaS industry
•Bachelor’s Degree in marketing or a related field
•Familiarity with European regulatory environments and experience running GTM across multiple countries
•Storytelling: ability to translate complex, technical products, including AI, into clear, compelling, differentiated value
•Cross-functional influence: ability to align Sales, Product, Enablement, and Customer Success behind a shared plan

Experience:10+ yearsSaaSB2BEnterprise softwareGRCFinance

Education:Bachelor's

Skills:CommunicationLeadershipInfluenceStorytellingCollaboration

Tech Stack:AI

Company Brief

Workiva

Industry: RegTech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Ames, United States

Founded: 2008

Website LinkedIn