Director of Product Management, Seller/Merchant Growth

Appdirect
Toronto
Workplace: OnsiteFull timeCAD 175,000 - 235,000 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Leadership","Commercial judgment","Strategic thinking","Cross-functional communication","Experimentation"]

Lead product strategy and roadmap for partner integrations and AppDirect’s Tackle offerings, focusing on distribution growth across catalog reach, discoverability, partner/co-sell motions, packaging, and incentives. Own outcomes that increase NMV and GMV by partnering closely with engineering, go-to-market teams, and stakeholders. Build and grow a team of PMs, identify growth levers, and translate priorities from major cloud providers and technology partners into measurable product bets.

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Appdirect
Appdirect
2 days ago

Director of Product Management, Seller/Merchant Growth

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Lead product strategy and roadmap for partner integrations and AppDirect’s Tackle offerings, focusing on distribution growth across catalog reach, discoverability, partner/co-sell motions, packaging, and incentives. Own outcomes that increase NMV and GMV by partnering closely with engineering, go-to-market teams, and stakeholders. Build and grow a team of PMs, identify growth levers, and translate priorities from major cloud providers and technology partners into measurable product bets.
Location: Toronto
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Run product strategy by setting product vision and roadmap for partner integration and Tackle offerings.
  • •Lead a team of PMs with a clear mandate to grow NMV and GMV across the platform.
  • •Identify and ship growth levers that drive adoption, conversion, and sales of distributed products.
  • •Partner directly with major cloud providers and strategic technology partners to translate priorities into product bets.
  • •Align cross-functional teams (Engineering, Design, Partnerships, Sales, Marketing, Finance, Customer Success) around distribution and partner selling opportunities.

Pay and Benefits

Salary: CAD 175,000 - 235,000 annually

Key Requirements

  • •6+ years in product management, including meaningful time in B2B platforms, marketplaces, cloud, commerce, or distribution environments.
  • •3+ years leading and developing product managers.
  • •Track record of owning products or portfolios that drove material revenue, GMV/NMV, or marketplace growth.
  • •Strong commercial judgment across distribution economics, including packaging, incentives, and partner motions.
  • •Proven experience with cloud marketplaces (AWS, Azure, GCP, Salesforce) and SaaS/ISV distribution, plus an AI-informed approach to product discovery and optimization.
Experience:6+ yearsB2B platformsMarketplacesCloudCommerceDistributionSaaSISV distributionAI
Skills:LeadershipCommercial judgmentStrategic thinkingCross-functional communicationExperimentation
Languages:English
Tech Stack:AIAWSAzureGCPSalesforce

Company Brief

Appdirect
Provides a cloud commerce platform enabling businesses and service providers to sell, distribute, and manage subscriptions, digital services, and third-party applications through marketplaces and billing/commerce tools.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2009
WebsiteLinkedIn